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Salesforce, Inc. is a global leader in customer relationship management (CRM) technology, offering a platform that connects companies with their customers through data, AI, and CRM solutions. The company's primary product is the AI-powered Customer 360 platform, which integrates various business functions by unifying customer data across systems, apps, and devices to create a comprehensive view of customers . Salesforce generates revenue primarily from subscription and support services, as well as professional services and other revenues .
- Subscription and Support Revenues - Provides access to enterprise cloud computing services and software licenses, recognized over the contract term or at the point in time when the software is made available to the customer.
- Professional Services and Other Revenues - Offers advisory services, project management, implementation services, and training, recognized as services are rendered or over the contract term.
| Name | Position | External Roles | Short Bio | Start Date |
|---|---|---|---|---|
Marc Benioff ExecutiveBoard | Chair of the Board and CEO | Member of the World Economic Forum Board of Trustees; Chair of Salesforce Foundation | Co-founder of Salesforce (1999), CEO since 2001, instrumental in Salesforce's growth into the #1 CRM provider globally. | 1999 (Co-Founder) |
Robin L. Washington ExecutiveBoard | President and COFO (effective March 2025) | Board Member at Alphabet Inc., Honeywell International Inc., Vertiv Holdings Co., and Eikon Therapeutics | Director since 2013, former CFO of Gilead Sciences, and Lead Independent Director at Salesforce (2022-2025). | March 2025 |
Amy Weaver Executive | President and CFO | Board Member at McDonald’s Corporation and Habitat for Humanity International | Joined Salesforce in 2013, previously served as Chief Legal Officer, transitioning out of CFO role upon successor appointment in 2025. | February 2021 |
Brian Millham Executive | President and COO | None | Announced retirement effective March 21, 2025, after 25 years at Salesforce, played a key role in building the sales organization and Customer Success operation. | 1999 |
Miguel Milano Executive | President and Chief Revenue Officer | None | Rejoined Salesforce in 2023, previously held leadership roles at Salesforce (2011-2020), and drove sales productivity improvements. | August 2023 |
Parker Harris Executive | Chief Technology Officer | None | Co-founder of Salesforce (1999), CTO since 2016, leads technological advancements and product integration. | 1999 (Co-Founder) |
Sabastian Niles Executive | President and Chief Legal Officer | None | Joined Salesforce in 2023, oversees global legal and corporate affairs, previously a partner at Wachtell, Lipton, Rosen & Katz. | July 2023 |
Srinivas Tallapragada Executive | President and Chief Engineering Officer | Board Member at GoDaddy Inc. | Joined Salesforce in 2012, leads engineering and technology initiatives, previously held senior roles at Oracle and SAP. | May 2012 |
Sundeep Reddy Executive | EVP and Chief Accounting Officer | None | Joined Salesforce in 2021, previously held senior finance roles at McKesson Corporation. | September 2021 |
Arnold Donald Board | Director | Director at GE Vernova, MP Materials Corp, and Bank of America Corp; Chair of World Travel and Tourism Council | Director since 2023, former CEO of Carnival Corporation, and experienced in global business transformations. | 2023 |
Craig Conway Board | Director | Director at Nutanix, Inc. and Paylocity Holding Corporation | Director since 2005, former CEO of PeopleSoft, and experienced in high-growth technology companies. | 2005 |
John V. Roos Board | Director | Co-Founding Partner at Geodesic Capital; Senior Advisor at Centerview Partners | Director since 2013, former U.S. Ambassador to Japan, and expert in corporate governance and digital transformation. | 2013 |
Mason Morfit Board | Director | Co-CEO of ValueAct Capital | Director since 2023, investor with expertise in corporate governance and business transformations. | 2023 |
Maynard Webb Board | Director | Founder of Webb Investment Network; Director at Visa Inc.; Executive Partner at Solamere Capital | Director at Salesforce since 2006, former COO of eBay, and author of books on entrepreneurship and leadership. | 2006 |
Neelie Kroes Board | Director | None | Director since 2016, former European Commissioner for Competition, and Chair of Salesforce's Cybersecurity & Privacy Committee. | 2016 |
Oscar Munoz Board | Director | Director at CBRE Group, Archer Aviation, and TelevisaUnivision; Member of Fidelity Equity & High Income Funds Board of Trustees | Director since 2022, former CEO of United Airlines, and experienced in business transformations and customer satisfaction. | January 2022 |
Sachin Mehra Board | Director | CFO at Mastercard | Director since 2023, financial expert and Chair of Salesforce's Audit & Finance Committee. | 2023 |
Susan Wojcicki Board | Director | Advisor to YouTube, Google, and Alphabet; Board Member at Waymo | Director since 2014, former CEO of YouTube, and expert in product development and data privacy. | 2014 |
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Given that some customers take up to six months to harmonize their data for Agentforce integration, how are you addressing these challenges to accelerate adoption and help customers streamline their data preparation?
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With Agentforce priced at $2 per conversation on a consumption basis, how do you ensure this model remains sustainable and attractive for customers as interactions scale, and how might this impact your revenue predictability and margins?
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Can you provide more clarity on the new 'Foundations' offering, specifically how it differs from your existing products, and what strategies you're employing to drive its adoption in the coming year?
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As you heavily focus on deploying Agentforce and AI agents, what potential risks do you foresee related to data privacy, security, and customer trust, and how are you mitigating these concerns to ensure sustained adoption?
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The 'More Core' initiative aims to integrate all your products into a single platform; what are the primary technical and organizational challenges you're encountering, and how might these impact your timelines and the overall performance of your platform?
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Zoomin | 2025 | Salesforce’s planned acquisition of Zoomin will integrate unstructured data from sources like SharePoint, webinars, and YouTube into its Data Cloud, aiming to strengthen the Agentforce platform for improved AI and analytics; no financial terms were disclosed. |
Airkit, Inc. | 2024 | In fiscal 2024, Salesforce acquired Airkit, Inc., where co-founder Stephen Ehikian received approximately $11 million along with additional cash retention; the deal included transitional employment arrangements to ensure a smooth process. |
Spiff, Inc. | 2024 | The acquisition of Spiff, Inc. in February 2024 was structured with a total consideration of $419 million (primarily $374 million in cash), resulting in $323 million of goodwill and the issuance of 45,845 common stock shares vesting over time, emphasizing workforce and market expansion. |
PredictSpring Inc. | 2024 | Completed on September 12, 2024, the PredictSpring Inc. acquisition involved Salesforce issuing 82,836 common stock shares (vesting over time) under several Securities Act exemptions, underscoring a stock-based deal structure. |
Tenyx, Inc. | 2024 | The September 13, 2024, acquisition of Tenyx, Inc. involved the issuance of multiple classes of common stock (totaling over 82,000 shares through various vesting arrangements) and the assumption of its 2021 Equity Incentive Plan, indicating a strategic integration of Tenyx’s team and technology into Salesforce operations. |
Own Data Company Ltd. | 2024 | Own Data Company Ltd. was acquired in November 2024 for approximately $1.9 billion in cash (net of an existing 10% stake), aiming to bolster Salesforce’s data protection, privacy, and compliance capabilities, and positioning the acquisition to accelerate growth in Platform Data Security and related offerings. |
Atonit Tecnologia da Informacao LTDA | 2022 | In March 2022, Salesforce acquired Atonit Tecnologia da Informacao LTDA by issuing 25,969 common stock shares that vest over time under exemptions from registration requirements, with the deal focusing on integrating key IT capabilities. |
Phennecs LLC | 2022 | The April 2022 acquisition of Phennecs LLC was executed through the issuance of 77,252 common stock shares that vest over time under Securities Act exemptions, adding to Salesforce’s technical capabilities in the digital arena. |
Traction Sales and Marketing Inc. | 2022 | Acquired in April 2022 for approximately $340 million (primarily $302 million in cash), Traction Sales and Marketing Inc. brought along nearly $293 million in goodwill and customer relationship assets, with additional equity awards issued and assumed, enhancing Salesforce’s professional services capabilities. |
Recent developments and announcements about CRM.
Earnings
New Earnings (Q4 2025)
·Feb 27, 2025, 4:17 AMView full earnings summary →Salesforce's Q4 2025 earnings show Agentforce fueling growth with 3,000 customers in 90 days and a $20M ACV deal ($7M from Agentforce). Productivity is up 30%, no new engineering hires planned. Yet CFO & COO departures raise questions about future stability.
8-K Filings
8-K Filing
·Feb 19, 2025, 9:34 PMFinancial ExhibitsLeadership ChangesView full 8-K filing →Salesforce has appointed Robin Washington as President & CFO, effective March 21, 2025. Her package includes a $1.1M base salary, 175% bonus target, an $8.5M sign-on bonus, and equity awards with a grant value of approximately $9M.