David Burwick
DECKERS OUTDOORAbout David A. Burwick
Independent director at Deckers Outdoor (DECK), age 63, serving since 2021. Current CEO of Spindrift Beverage Co. (appointed February 2025) and a director of BJ’s Wholesale Club (NYSE: BJ) since June 2024. Prior roles include President & CEO of The Boston Beer Company (NYSE: SAM) from April 2018 to April 2024, President & CEO of Peet’s Coffee & Tea (from December 2012), President North America at WW International (2010–2012), and multiple senior marketing and leadership roles at PepsiCo (1989–2009) .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| The Boston Beer Company, Inc. (NYSE: SAM) | President & CEO | Apr 2018 – Apr 2024 | Served as chair and member of Compensation; chair and member of Nominating/Governance |
| Peet’s Coffee & Tea, Inc. | President & CEO | From Dec 2012 | Executive leadership of consumer brand |
| WW International, Inc. (formerly Weight Watchers) | President, North America | Apr 2010 – Dec 2012 | Led regional operations and strategy |
| PepsiCo, Inc. | CMO, PepsiCo Americas Beverages; EVP Marketing/Sales/R&D PepsiCo International; President, Pepsi-QTG Canada; CMO Pepsi-Cola North America; various marketing roles | 1989 – 2009 (role dates: 2002–2005; 2006–2008; Apr–Jul 2008; Aug 2008–Aug 2009) | Senior P&L and brand leadership across beverages |
External Roles
| Organization | Role | Tenure | Committees |
|---|---|---|---|
| Spindrift Beverage Co. (private) | Chief Executive Officer | Appointed Feb 2025 | N/A (private company) |
| BJ’s Wholesale Club Holdings, Inc. (NYSE: BJ) | Director | Appointed Jun 2024 | Nominating & Corporate Governance |
| The Duckhorn Portfolio, Inc. | Director | May 2024 – Dec 2024 | Chair of Nominating & Corporate Governance; Member of Audit (company acquired by Butterfly Equity) |
Board Governance
- Committee assignments: Member, Talent & Compensation Committee (TC); TC chaired by Victor Luis. TC met 4 times in FY2025 .
- Independence: Board determined all directors other than Caroti and Powers are independent; all standing committee members are independent (SEC/NYSE standards) .
- Attendance: Each director attended at least 80% of Board and committee meetings in FY2025; nominees also met the ≥80% threshold .
- Executive sessions: Independent directors meet in executive session at every Board meeting (presided by the independent Chair) .
- Interlocks: No compensation committee interlocks or insider participation in FY2025; no related transactions requiring disclosure for committee members .
Fixed Compensation
Program structure for non-employee directors and FY2025 actuals.
| Component | DECK Program Rate (FY2025) | Burwick FY2025 Actual |
|---|---|---|
| Board annual cash retainer | $90,000 | $26,403 (fees earned) |
| Committee membership fee | $10,000 per committee | Included in fees (member, TC) |
| Chair fees (if applicable) | Board Chair $200,000; Audit Chair $40,000; TC Chair $35,000; CRSG Chair $27,500 | Not applicable (not a chair) |
| Cash paid in stock election | Allowed at director’s election | Elected to receive some or all cash in stock |
Performance Compensation
DECK grants time-based, fully vested common stock to directors; no performance conditions apply.
| Equity Element | Grant Value/Schedule | Vesting | Valuation Method | Burwick FY2025 |
|---|---|---|---|---|
| Annual equity (common stock) | ~$170,000, issued in equal quarterly installments | Fully vested at issuance | Rolling average of last 10 trading days’ closing price | Stock awards $244,355; increased due to cash-to-stock election |
No options outstanding under plans; director equity is in common stock grants (not options) .
Other Directorships & Interlocks
| Company | Overlap/Relationship to DECK | Interlock Risk |
|---|---|---|
| BJ’s Wholesale Club (NYSE: BJ) | Retailer; Burwick serves on Nom/Gov | No disclosed interlocks; DECK reports no TC interlocks and no related transactions requiring disclosure beyond one unrelated item (Shanahan’s family employment) |
| Duckhorn Portfolio | Beverage; tenure ended 2024 | None disclosed at DECK |
| The Boston Beer Company (NYSE: SAM) | Beverage; prior CEO/director | None disclosed at DECK |
Expertise & Qualifications
- Premium branding, international, retail, sales & marketing, corporate governance, human capital/talent management, M&A, and public company executive experience (skills matrix) .
- Consumer products leadership (PepsiCo, WW, Peet’s, Boston Beer, Spindrift) .
Equity Ownership
| Holder | Shares Beneficially Owned | % of Shares Outstanding | Shares Outstanding (reference) |
|---|---|---|---|
| David A. Burwick | 12,378 | <1% (denoted “*”) | 148,542,225 (as of Jun 30, 2025) |
- Director stock ownership guidelines: 5x annual board cash retainer; Committee determined each director complied as of FY2025 end .
- Hedging/pledging: Prohibited for directors under Insider Trading Policy .
Governance Assessment
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Positive signals:
- Independent director with strong consumer brand and marketing background; relevant to DECK’s premium footwear/apparel positioning .
- Active engagement on Talent & Compensation Committee; Board/committee independence and regular executive sessions strengthen oversight .
- Equity alignment: elected to receive cash retainer in stock, increasing equity grants above standard levels ($244,355 vs. ~$170,000), supporting “skin in the game” .
- Compliance with stock ownership guidelines; no hedging/pledging permitted .
-
Watch items:
- External time commitments: CEO role at Spindrift and service on BJ’s board may increase demands; attendance met ≥80% threshold in FY2025, but should be monitored for sustained engagement .
- Potential commercial exposure via BJ’s (retail channel) is not identified as a related-party transaction; Audit & Risk Committee oversees related-person policies—no transactions disclosed involving Burwick .
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RED FLAGS: None disclosed related to Burwick (no legal proceedings, no related-party transactions, no hedging/pledging, no option repricing; committee interlocks expressly none) .