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1-800-FLOWERS.COM, Inc. (FLWS) is a leading e-commerce company specializing in thoughtful gifting solutions. The company offers a wide range of products, including floral arrangements, personalized gifts, gourmet foods, and gift baskets, designed to help customers celebrate and connect. With a diverse portfolio of brands, FLWS serves both individual consumers and businesses through its innovative gifting services and loyalty programs.
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Gourmet Foods & Gift Baskets - Offers premium food gifts and gift baskets through brands like Harry & David, Cheryl's Cookies, The Popcorn Factory, and Shari's Berries, catering to customers seeking high-quality, celebratory food products.
- Harry & David - Specializes in gourmet foods, fruits, and gift baskets.
- Cheryl's Cookies - Provides a variety of cookies and baked goods.
- The Popcorn Factory - Focuses on popcorn-based gifts and snacks.
- Shari's Berries - Offers chocolate-dipped strawberries and other confections.
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Consumer Floral & Gifts - Provides floral arrangements, personalized gifts, and celebratory products through brands like 1-800-Flowers.com, PersonalizationMall.com, and Things Remembered.
- 1-800-Flowers.com - Flagship brand offering floral arrangements and bouquets.
- PersonalizationMall.com - Specializes in personalized gifts for various occasions.
- Things Remembered - Focuses on engraved and customized keepsakes.
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BloomNet - Delivers services and products to floral and gift industry professionals, helping them grow their businesses profitably. Includes offerings like Napco for floral gifts and Card Isle for e-commerce greeting cards.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
James F. McCann ExecutiveBoard | Executive Chairman and CEO | Vice-Chairperson of the Board at International Game Technology PLC | Founder of FLWS; resumed CEO role in July 2023 after Christopher G. McCann stepped down. Previously served as Chairman and CEO until 2016. | View Report → |
Arnold P. Leap Executive | Chief Information Officer (CIO) | None | Joined FLWS in November 2013. Previously served as EVP and CTO at Direct Insite Corp. | |
Jonathan Feldman Executive | President of BloomNet | None | Joined FLWS in June 2024. Previously held leadership roles at Clear Secure, Gopuff, and Uber Technologies. | |
Joseph Rowland Executive | Group President, Gourmet Foods & Gift Baskets | None | Joined FLWS in July 2022. Previously served as President of Puritan’s Pride at The Bountiful Company and held leadership roles at Bed Bath & Beyond. | |
Michael R. Manley Executive | SVP, General Counsel, and Corporate Secretary | None | Joined FLWS in July 2018. Previously held leadership roles at Venable LLP, CION Investment Management, and Plainfield Asset Management. | |
Thomas G. Hartnett Executive | President | None | Joined FLWS in 1991; became President in April 2022. Previously held roles including Group President of Consumer Floral and Gifts and President of Consumer Floral. | |
William E. Shea Executive | SVP, Treasurer, and CFO | None | Joined FLWS in 1996; CFO since 2000. Announced retirement effective December 29, 2024. | |
Adam Hanft Board | Director | CEO of Hanft Ideas LLC; Board member at Scotts Miracle-Gro Company | Director since February 2019. Marketing and branding expert. Former advisor for President Obama’s 2008 campaign. | |
Celia R. Brown Board | Director | Independent Management Consultant | Director since June 2016. Expertise in HR and compensation. Former board member of Volt Information Sciences and Volunteer New York. | |
Christina Shim Board | Director | Chief Sustainability Officer at IBM; Board/advisory roles at fintech and climate tech startups, Princeton University, and Columbia University | Joined FLWS as a Director in December 2023. Oversees sustainability strategy and compliance at IBM. | |
Eugene F. DeMark Board | Director | None | Director since January 2012. Former board member of BankUnited and MSG Networks. CPA with expertise in financial and risk management. | |
James A. Cannavino Board | Director | CEO of CyberSagacity Ltd.; Advisor to Marist College; Emeritus Member of the National Center for Missing and Exploited Children | Director since June 2007. Former executive at IBM and Perot Systems. Extensive experience in technology and business strategy. | |
Larry Zarin Board | Director | None | Director since March 2009. Former CMO of Express Scripts; led integration of major acquisitions, including the $29.1 billion Medco acquisition. | |
Leonard J. Elmore Board | Director | Senior Lecturer at Columbia University; Board member at Byrna Technologies; Co-chair of Knight Commission on Intercollegiate Athletics | Director since October 2002. Former CEO of iHoops and NCAA commentator for CBS, FS1, and ESPN. | |
Stephanie Redish Hofmann Board | Director | Managing Director, Global Client Partnerships at Google | Director since December 2020. Leads global partnerships at Google across multiple industries. |
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"Given that your revenue guidance remains flat to down mid-single digits for fiscal 2025 , despite expecting a $20 million increase in wholesale revenues in Q2 , what specific strategies are you implementing to drive sustainable top-line growth in the face of ongoing consumer uncertainty and declining transaction counts?"
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"The BloomNet segment experienced a significant revenue decline of 20.1% due to the loss of a key business partner who merged with a competitor , how confident are you in fully recovering this lost revenue, and what measures are you taking to mitigate the impact of such consolidations on your network in the future?"
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"While you've locked in cocoa prices above historical levels but below current market rates , considering commodity cost pressures and inflation persist, how do you plan to manage gross margins in your Gourmet Foods and Gifts segment without compromising on product quality or passing excessive costs to customers?"
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"With Average Order Value decreasing by 1.5% due to broadened price points , how do you plan to balance attracting price-sensitive consumers with lower-priced offerings while maintaining profitability and not eroding your premium brand positioning?"
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"Given the increased media costs due to the election cycle and your plan to increase marketing spend in Q2 , how are you ensuring that your marketing investments yield a sufficient return on ad spend, and what contingency plans do you have if customer acquisition costs remain elevated?"
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Scharffen Berger | 2024 | Completed on July 1, 2024, the acquisition cost $3.3 million funded with cash on hand, and it aimed to expand the Gourmet Foods & Gift Baskets segment by acquiring key assets including property, inventory, and modest goodwill, subject to a final purchase price allocation adjustment. |
Card Isle | 2024 | Completed on April 3, 2024, this deal for approximately $3.6 million (cash-funded) was strategically designed to enhance the company's presence in the e-commerce greeting card category, with purchase price allocation including goodwill and artist contracts integrated into the BloomNet segment. |
Things Remembered | 2023 | Completed on January 10, 2023, the $5.0 million cash acquisition secured valuable intellectual property, customer lists, inventory, and equipment (excluding retail stores), supporting the expansion of the personalization category under the Consumer Floral & Gifts segment. |
Alice's Table | 2022 | Completed with an acquisition date of December 31, 2021 (noted in 2022), the deal was valued at $1.3 million via cash and conversion of receivables and investments, integrating a digital livestreaming lifestyle business into the Consumer Floral & Gifts segment with detailed price allocation and impairment adjustments. |
Vital Choice Seafood LLC | 2022 | Completed on October 27, 2021 (listed under 2022 acquisitions), this transaction involved a purchase price of $20.0 million (adjusted to about $20.3 million after working capital adjustments) to acquire tradenames, customer lists, websites, operations, and associated goodwill, expanding the product offerings to include specialty seafood and related items under the Harry & David brand. |
Recent developments and announcements about FLWS.
Earnings
New Earnings (Q2 2025)
·Jan 30, 2025, 5:38 PMView full earnings summary →FLWS saw a 17.5% decline in corporate gifting ($15M drop YoY) plus ~$20M lost revenue from OMS issues in Q2, with an added $6.3M in costs hitting margins. Management expects OMS challenges mostly resolved by Q3, fueling improved operations and renewed marketing investment.