Ken Hohenstein
About Ken Hohenstein
Ken Hohenstein, age 55, is OneStream’s Chief Revenue Officer (CRO) and, effective May 1, 2025, a designated “executive officer” and “Section 16 officer” under the Exchange Act; his compensation did not change upon this appointment . He oversees global go‑to‑market including sales, pre‑sales, value and transformation, global revenue operations, and alliances; previously SVP, Americas Sales (Aug 2016–Dec 2021), with earlier senior roles at Huron Consulting (led the largest Oracle EPM consultancy team), Oracle, and Hyperion; he holds a B.B.A. from UMass Isenberg School of Management . Company executive bonus design emphasizes growth and profitability with 2024 metrics weighted 67% Net New ARR and 33% non‑GAAP Operating Income, achieving 100% for H1’24 and 80% for full‑year, informing alignment expectations for revenue leadership roles .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| OneStream | Chief Revenue Officer | Jan 2022–present | Oversees global go‑to‑market (sales, pre‑sales, value and transformation, revenue operations, alliances) |
| OneStream | SVP, Americas Sales | Aug 2016–Dec 2021 | Led Americas sales organization pre‑IPO, foundational for ARR scale‑up |
| Huron Consulting | Managing Director | Prior to 2016 | Led largest Oracle EPM consultancy team in the market |
| Oracle | Senior leadership roles | Prior to Huron | Enterprise performance management/go‑to‑market leadership |
| Hyperion | Senior leadership roles | Prior to Oracle | Performance management domain leadership |
Fixed Compensation
- The company disclosed that Hohenstein’s compensation did not change upon his designation as an “officer” and “executive officer” effective May 1, 2025; specific base salary and bonus targets for him were not itemized in the 2025 proxy as he was not a 2024 named executive officer .
Performance Compensation
| Metric | Weighting | Threshold / Max | Achievement | Payout Timing | Vesting |
|---|---|---|---|---|---|
| Net New ARR | 67% | Threshold: 80% of target; Max: 150% of target | H1’24 aggregate achievement: 100%; FY’24 aggregate achievement: 80% (company executive plan) | H1 payout: 40% of annual target bonus paid Sep 2024; FY payout: 40% of annual target bonus paid Mar 2025 (for NEOs) | N/A (cash bonus) |
| Non‑GAAP Operating Income | 33% | Achievement resulted in 100% payout; underperformance yielded no payout | H1’24 aggregate achievement: 100%; FY’24 aggregate achievement: 80% (company executive plan) | H1 payout: 40% of annual target bonus paid Sep 2024; FY payout: 40% of annual target bonus paid Mar 2025 (for NEOs) | N/A (cash bonus) |
- Note: Participation of Hohenstein in the Executive 2024 Bonus Plan was not disclosed; the plan applied to named executive officers (CEO, President, CFO) .
Equity Ownership & Alignment
| Date | Transaction | Shares | Price | Ownership After | Holder / Notes |
|---|---|---|---|---|---|
| Sep 16, 2025 | Sale (open market) | 40,000 | Weighted avg $18.50–$18.84 | Not disclosed in excerpt | Shares held by the Hohenstein Purple Elephant 2019 Irrevocable Grantor Trust; Reporting Person may be deemed to have voting and dispositive power |
| Sep 16, 2025 | 10b5‑1 plan note | — | — | — | Sales reported as pursuant to a Rule 10b5‑1 trading plan (media summary of SEC Form 4) |
- Hedging and pledging prohibited for employees and directors, including executive officers (no short sales, option trading, hedging devices, or pledging/margin accounts) .
- Clawback: Non‑discretionary recovery of excess incentive‑based compensation from executive officers upon any accounting restatement, covering the prior three completed fiscal years; applies to Section 16 officers (Covered Executives) .
- Beneficial ownership totals for Hohenstein were not tabulated in the March 27, 2025 ownership table; he was designated an executive officer effective May 1, 2025 .
Employment Terms
- Appointment: Designated “executive officer” and “Section 16 officer” effective May 1, 2025; entered into standard indemnification agreement; compensation unchanged due to appointment .
- Related party: Party to the Tax Receivable Agreement (TRA) among OneStream, OneStream Software LLC, and certain current/former members; referenced in the company’s offering prospectus .
- Severance/CoC: Company Severance Policy provides defined cash severance, COBRA reimbursement, and equity acceleration upon qualifying terminations in connection with change‑in‑control; participation agreements are disclosed for named executive officers; no specific participation disclosure for Hohenstein .
- Clawback and Insider Trading Policies: Company‑wide executive clawback policy per SEC/Nasdaq rules; insider trading policy with strict prohibitions on hedging/pledging and timing practices .
Investment Implications
- Alignment safeguards are robust: Section 16 designation subjects Hohenstein to the company’s clawback and insider trading policies, including anti‑hedging/pledging, supporting investor alignment and reducing governance risk .
- Insider selling activity exists but appears programmatic: A disclosed 40,000‑share sale in September 2025 at ~$18.50–$18.84 was reported with trust involvement; public reports indicate use of a Rule 10b5‑1 plan—a neutral factor for selling pressure but worth monitoring for cadence and size .
- Pay‑for‑performance context emphasizes growth and profitability: Executive bonus design centered on Net New ARR (67%) and non‑GAAP Operating Income (33%), with H1’24 at 100% and FY’24 at 80%—indicative of how revenue leadership is judged internally even if Hohenstein’s personal payout was not disclosed .
- Retention risk assessment: Severance/CoC participation for Hohenstein is not expressly disclosed; standard indemnification and the company’s equity practices suggest retention primarily via ongoing equity vesting and career trajectory within sales leadership; monitor future Form 4s and any disclosed employment letter or severance participation to refine risk view .