Dana Gross
About Dana Gross
Dana Gross, 57, is an independent director at Playtika Holding Corp. and a member of the Audit Committee; the Board has designated her an “audit committee financial expert.” She has served on the Board since January 2022, is Head of Strategic Initiatives at Fiverr International Ltd., and holds a BSc in Industrial Engineering (Cum Laude) from Tel Aviv University and an MBA from San Jose State University . As of April 17, 2025, she beneficially owned 46,025 PLTK shares (<1% of outstanding) .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Prospera Technologies (acquired by Valmont Industries) | Chief Operating Officer | 2016–2021 | Led operations at Israeli AI company through M&A |
| eToro | Chief Financial Officer | 2014–2016 | Senior finance leadership at fintech company |
| bTendo Ltd.; SanDisk; M-Systems | Senior Management Roles | Prior to 2014 | Operational and financial leadership in technology firms |
External Roles
| Organization | Role | Tenure | Committee Roles |
|---|---|---|---|
| Fiverr International Ltd. | Head of Strategic Initiatives | Since 2022 | Not disclosed |
| Tower Semiconductor Ltd. | Director | Current | “Board and committees” (specific committees not disclosed) |
| SolarEdge | Director | Current | “Board and committees” (specific committees not disclosed) |
| Prior public boards: B. Gaon Holdings; M-Systems; AudioCodes; PowerDsine | Director | Prior | Not disclosed |
Board Governance
- Independence: The Board determined Gross is an independent director under SEC and Nasdaq rules .
- Committee assignments: Audit Committee member; Audit Committee met 4 times in 2024; Chair is Marc Beilinson .
- Financial expert: The Board determined Gross is an “audit committee financial expert” (Item 407(d), Reg S-K) .
- Attendance: The Board met 7 times in 2024; all directors attended at least 75% of Board and committee meetings; directors did not attend the 2024 virtual annual meeting .
- Lead Independent Director: Bing Yuan has served as Lead Independent Director since November 2022 .
- Controlled company: Playtika is a “controlled company” under Nasdaq standards but does not plan to use controlled-company exemptions .
- Ethics and trading policies: Directors are subject to a Code of Business Conduct and Ethics; anti-hedging and anti-pledging policies prohibit derivatives, short sales, and pledging/margin purchases of Company stock .
Fixed Compensation
| Component | 2024 Amount (USD) |
|---|---|
| Annual Board Retainer (cash) | $50,000 |
| Audit Committee Membership Fee (cash) | $25,000 |
| Committee Chair Fees | $0 (not a chair) |
| Meeting Fees | Not disclosed |
| Total Cash Fees | $75,000 |
Notes:
- No Special Committee fees for Gross; the Special Committee monthly fees applied to other directors (Beilinson, Du, Yuan) .
Performance Compensation
| Equity Award Type | Shares | Grant Timing | Grant-Date Fair Value (USD) | Vesting |
|---|---|---|---|---|
| RSUs (fully vested) | 31,776 | 2024 | $230,694 | Fully vested; no unvested awards outstanding as of Dec 31, 2024 |
Notes:
- No performance-conditioned director equity disclosed (RSUs granted to non-employee directors were fully vested) .
- “No non-employee members of the Board held outstanding unvested awards as of December 31, 2024” .
Other Directorships & Interlocks
| Company | Relationship to PLTK | Potential Interlock/Conflict |
|---|---|---|
| Tower Semiconductor Ltd. | Unrelated semiconductor company | No related-party transactions disclosed involving Gross |
| SolarEdge | Unrelated energy technology company | No related-party transactions disclosed involving Gross |
| Fiverr International Ltd. | Gross is an executive (Head of Strategic Initiatives) | No related-party transactions disclosed involving Gross |
Expertise & Qualifications
- Technology and venture capital background with operational and financial leadership roles across AI, fintech, and storage technologies .
- Audit Committee service and designated “audit committee financial expert” status support financial oversight effectiveness .
- Education: BSc Industrial Engineering (Cum Laude) – Tel Aviv University; MBA – San Jose State University .
Equity Ownership
| Metric | Value |
|---|---|
| Beneficial Ownership (shares) | 46,025 |
| Ownership % of Outstanding | <1% (star indicates less than 1%) |
| Outstanding Unvested Awards (as of 12/31/2024) | 0 (none outstanding) |
| Hedging/Pledging | Prohibited by Company policy |
Governance Assessment
- Strengths: Independent director with audit financial expert designation; active Audit Committee participation; diversified technology and finance experience across public boards and operating roles .
- Alignment: Receives a balanced director pay mix with modest cash ($75k) and equity ($230,694 fully vested RSUs) in 2024; no director performance metrics disclosed, limiting pay complexity for board service .
- RED FLAGS:
- Board and directors did not attend the 2024 virtual annual meeting, which can be viewed as an investor engagement gap .
- Controlled company status (over 50% voting power) may concentrate decision-making, though the Company states it does not plan to use governance exemptions .
- Conflicts/Related Party: No related-party transactions disclosed involving Dana Gross; anti-hedging/pledging policies mitigate alignment risks related to share handling .