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Playtika Holding Corp. (PLTK) is a leading developer and operator of mobile games, specializing in creating innovative, free-to-play gaming experiences that entertain and engage users. The company develops and operates mobile games, generating revenue primarily through the sale of virtual items within these games. Playtika is known for its live operations expertise, which involves actively managing and enhancing players' in-game experiences to drive user engagement, monetization, and long-term retention.
- Casual Themed Games - Develops and operates a variety of casual games that engage users with entertaining and interactive experiences.
- Social Casino Themed Games - Offers a range of social casino games that simulate casino experiences, providing users with engaging and interactive gameplay.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Robert Antokol ExecutiveBoard | Chief Executive Officer (CEO) | Robert Antokol has served as the CEO of Playtika Holding Corp. since October 2019 and as the Chairperson of the Board since June 2020, having co-founded the company in 2010 and played a pivotal role in its growth. | View Report → | |
Craig Abrahams Executive | President and Chief Financial Officer | Craig Abrahams is the President and Chief Financial Officer of Playtika Holding Corp. since October 2019, previously serving as the President of Global Development from October 2016 to September 2019. He brings extensive experience in finance and corporate development, having also held key roles in acquisition and strategic planning. | ||
Erez Rachmil Executive | Chief Technology Officer | Erez Rachmil is the Chief Technology Officer at Playtika since June 2021, where he oversees scaling operations and the company's technology roadmap. Previously, he served as Senior Vice President of Research and Development for Playtika’s Casual Games division and has over 20 years of experience in technology with roles at HP, Amdocs, and 888. | ||
Gili Brudno Executive | Chief Human Resources Officer (CHRO) | Gili Brudno is the CHRO at Playtika since March 5, 2023. Prior to this role, she served as Chief People Officer at BioCatch from 2021 to 2023 and held senior HR positions at SAP and TEVA Pharmaceutical Industries. | ||
Michael Cohen Executive | Chief Legal Officer | Michael Cohen is PLTK's Chief Legal Officer since December 2021 and also serves as Corporate Secretary since October 2020. Previously, he served as Executive Vice President and General Counsel at PLTK from October 2016 to December 2021. | ||
Nir Korczak Executive | Chief Marketing Officer (CMO) | Nir Korczak has served as Playtika's Chief Marketing Officer since March 2017, where he leads the centralized marketing function and drives comprehensive growth initiatives. Previously, he held roles as CEO of Aditor LTD from 2015 to March 2017 and as Head of Exports Sectors at Google Israel from 2006 to 2015. | ||
Bing Yuan Board | Lead Independent Director | Co-founder and Managing Partner at Rockets Capital; Director at Haichang Ocean Park Holdings Ltd; Director at Four Seasons Education; Director at 17 Education & Technology Group Inc. | Bing Yuan has served as the Lead Independent Director at PLTK since November 2022 and as a member of the Board of Directors since June 2020. He brings extensive experience in corporate finance, investment banking, and governance from his roles at various companies. | |
Dana Gross Board | Member of the Board of Directors | Head of Strategic Initiatives at Fiverr International Ltd. (since 2022); Board Member at Tower Semiconductors Ltd. (since 2008) | Dana Gross is a board member of Playtika Holding Corp. since January 2022 and also serves on the Audit Committee. She brings extensive experience from her external roles as Head of Strategic Initiatives at Fiverr International (since 2022) and her past executive positions at Prospera Technologies and eToro. | |
Hong Du Board | Member of the Board of Directors | Co-President and Chief Operating Officer of SINA Corporation; Director of Weibo Corporation | Hong Du has served as a member of the Board of Directors and on the Compensation Committee of Playtika Holding Corp. since January 2022. Previously, she has held leadership roles such as Co-President and Chief Operating Officer at SINA Corporation and served as a director at Weibo Corporation. | |
Marc Beilinson Board | Member of the Board of Directors | Board member and Chair of Compensation Committee at Apollo Global Management, Inc.; Lead Independent Director at Athene Holding Ltd.; Board member at Exela Technologies; Board member at MMR Advisory Holdings, LLC | Marc Beilinson has served as a member of the Board of Directors of Playtika Holding Corp. since June 2020 and also holds roles as Chairperson of the Audit Committee and as a member of the Nominating and Corporate Governance Committee. With over 30 years of experience in corporate governance and financial restructuring, he has significantly contributed to guiding multiple organizations. | |
Tian Lin Board | Board Member | Managing Director at M31 Capital; Board Member at EOITEK Ltd.; Board Member at Mydreams Plus Group Ltd. | Tian Lin has served as a member of the Board of Playtika Holding Corp. since September 2016 and previously held executive roles (CEO, President, and CFO from September 2016 to October 2019) without an operational role. |
- Slotomania revenue declined by 13.5% year-over-year due to game economy issues affecting performance; what specific steps are you taking to address these challenges in your slots portfolio, and how confident are you that launching a new slots game will help regain market share in this category?
- You mentioned that 2025 will be a transitional year with expected EBITDA pressure due to investments in scaling new titles and the ongoing decline in your slots portfolio; can you elaborate on how you plan to balance these investments while managing profitability, and what key milestones should investors expect to see during this transition?
- Given that your free cash flow declined by 9.1% year-over-year and you plan to deploy $300 million to $450 million for M&A over the next three years, how do you intend to finance these acquisitions without further impacting your cash flow and what is the expected timeline for these investments to contribute positively to earnings?
- With the acquisition of SuperPlay contributing approximately $48 million in revenue but also resulting in $10 million in adjusted EBITDA losses for the quarter, how do you justify this acquisition in terms of shareholder value, and when do you expect SuperPlay to become a positive EBITDA contributor?
- Considering the competitive pressures in the solitaire genre, especially with King launching Candy Crush Solitaire, how do you plan to differentiate Disney Solitaire to ensure it captures significant market share and meets your growth expectations?
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
Tencent Holdings | The company identifies this entity as one of its primary competitors in the gaming industry, competing for players' leisure time, attention, and discretionary spending. |
This entity is listed as a primary competitor, highlighting the competitive nature of the gaming industry and the need to offer compelling content and maintain technological advantages. | |
The company considers this entity a significant competitor in the gaming market, emphasizing the importance of quality player experiences and brand reputation. | |
This entity is mentioned as a key competitor, reflecting the competitive dynamics of the gaming industry and the need to innovate continuously. | |
Light & Wonder/SciPlay | The company identifies this entity as a competitor, underscoring the fragmented and rapidly evolving nature of the gaming market. |
This entity is listed among the company's primary competitors, highlighting the challenges of competing in a market with rapidly changing technology and player preferences. | |
Aristocrat/Pixel United | The company notes this entity as a competitor, emphasizing the importance of brand awareness and access to distribution channels in the gaming industry. |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
SuperPlay Ltd. | 2024 | Acquired for an upfront payment of $700 million with the potential for an additional earnout of up to $1.25 billion based on revenue and EBITDA targets. The deal strategically enhances Playtika’s mobile gaming portfolio by adding top games like Dice Dreams and Domino Dreams, along with two titles under development, further strengthening its market position. |
InnPlay Labs | 2023 | Acquisition completed in September 2023 with $80 million upfront and eligible earnout payments reaching up to $220 million, amounting to a maximum consideration of $300 million. The purchase supports Playtika’s expansion into the Luck Battle genre and leverages InnPlay Labs’ innovative game development expertise, with modest transaction costs and goodwill recognized. |
Youda Games | 2023 | Completed on August 28, 2023, the deal involved an initial cash consideration of EUR 81.3 million subject to adjustments and an earnout linked to adjusted EBITDA, with total value capped at EUR 150 million (preliminary USD 89.9 million). It strategically adds the profitable Governor of Poker franchise to Playtika’s portfolio and brings valuable intangible assets and goodwill for operational synergies. |
JustPlay.LOL Ltd. | 2022 | Announced on March 23, 2022, this acquisition involved total consideration reported between $42.0 million and $59.9 million, including contingent elements, with assets such as $29.7 million in goodwill and $12.3 million in intangible assets. The deal aligns with Playtika’s strategy to enter the Action and Battle Royale genres, leveraging its Boost platform and acquiring the popular multiplayer title 1v1.LOL with over 50 million downloads. |
Recent press releases and 8-K filings for PLTK.
- Record Revenue Achievement: Playtika reported a Q1 2025 record revenue of $706.0 million—marking a new quarterly high—with direct-to-consumer platforms setting record levels .
- Profitability Metrics: GAAP net income was $30.6 million (a 42.3% YoY decline), while Adjusted EBITDA reached $167.3 million, reflecting the impact of higher marketing spends and integration costs .
- Direct-to-Consumer & Product Launch Success: The D2C segment generated $179.2 million and showed strong momentum, complemented by successful product launches like Disney Solitaire with robust early KPIs .
- Operational & Strategic Challenges: Increased costs have affected EBITDA and net income, and the SLOTOMANIA division experienced a 17.4% YoY decline, prompting plans for new slot game launches and strategic stabilization measures .
- Capital Structure & Liquidity Update: A $0.10 per share dividend was declared, the Revolving Credit Facility was extended to September 2027 with the principal reduced to $550 million, and the company held $514.3 million in cash, cash equivalents, and short-term investments as of March 31, 2025 .
- Form 8-K filed on April 23, 2025 announces amendments to the company’s credit agreements, including Exhibit 10.1 which details the Fourth Amendment with UBS AG as administrative and collateral agent.
- The filing is authorized by President and CFO Craig Abrahams and incorporates multiple amendments to existing credit arrangements.