Sarah Gabel Seifert
About Sarah Gabel Seifert
Sarah Gabel Seifert is 31 and serves as President and Co‑Founder of EveryLife, Inc., a PSQ subsidiary, since May 2023. She previously led sales at Private PSQ (Feb 2022–Aug 2023), where she spearheaded a new advertising platform that generated $1 million in annual recurring revenue in its first year, and held client services and leadership roles in nonprofit organizations focused on family support and volunteer management. Core credentials include consumer brand building, sales leadership, and mission‑driven operations; she is an executive officer at PSQ and appears in the company’s executive roster in the 2025 proxy .
Past Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| EveryLife, Inc. (PSQ subsidiary) | President & Co‑Founder | May 2023–present | Leads brand within PSQ’s ecosystem; executive officer listing confirms role . |
| Private PSQ | Director of Sales | Feb 2022–Aug 2023 | Built ad platform to $1M ARR within first year, demonstrating commercialization and demand generation . |
| Pregnancy Resource Center (San Clemente) | Client Services Director | 2020–2021 | Managed and trained 80+ volunteers; scaled service delivery to vulnerable populations . |
| JH Ranch (nonprofit) | Leadership positions | Not disclosed | Family‑unit restoration mission; developed leadership capabilities in values‑driven settings . |
External Roles
| Organization | Role | Years | Strategic Impact |
|---|---|---|---|
| Pregnancy Resource Center (San Clemente) | Client Services Director | 2020–2021 | Volunteer force expansion and service management (80+ volunteers) . |
| JH Ranch | Various leadership positions | Not disclosed | Values‑based leadership; community impact programs . |
Fixed Compensation
- Not disclosed. Sarah is not a named executive officer (NEO); NEOs listed are CEO Michael Seifert, CFO Brad Searle, and President of Marketplace Andy Weisbecker .
Performance Compensation
- Not disclosed for Sarah individually. Company‑wide compensation philosophy emphasizes stock‑based incentives and aligning executive performance with clear corporate goals administered by the Compensation Committee .
- No individual metrics (e.g., revenue growth, EBITDA, TSR gates) are disclosed for Sarah’s variable pay.
Equity Ownership & Alignment
| Metric | As of | Value | Notes |
|---|---|---|---|
| Class A shares owned (direct) | Record date Apr 21, 2025 | 13,456 | Footnote to beneficial ownership indicates shares held by “Mrs. Sarah Gabel Seifert” . |
| Executive status | Proxy date Apr 25, 2025 | Executive Officer | Listed among executive officers (President, EveryLife) . |
| Hedging policy | Proxy date Apr 25, 2025 | Prohibited | Hedging transactions (collars, forward sales) prohibited for directors, officers, employees . |
| Pledging policy | Proxy date Apr 25, 2025 | Generally prohibited; rare exceptions | Pledging Company securities as loan collateral prohibited except extraordinary cases with demonstrated capacity to repay . |
| Stock ownership guidelines | Proxy date Apr 25, 2025 | No formal guidelines for executive officers | Compensation Committee satisfied with existing stock/option holdings; no formal guideline . |
| 10b5‑1 trading plans | Record date Apr 21, 2025 | Authorized for officers; unknown for Sarah | Company authorizes 10b5‑1 plans; none of directors had a plan at 2025 record date; officer plans not enumerated . |
- Section 16 compliance note: Company disclosed a late Form 4 by CEO Michael Seifert for an RSU grant made to his spouse on Sept 25, 2023; subsequently reported Dec 11, 2024 (implying Sarah received RSUs), and a late filing regarding net settlement of tax withholding upon vesting of spouse’s RSUs on Sept 25, 2024 (later reported) . Specific RSU quantities for Sarah are not disclosed.
Employment Terms
- Indemnification: PSQ provides D&O indemnification under its certificate of incorporation and enters separate indemnification agreements with each director and officer, covering fees and liabilities arising from service (applies to officers including Sarah) .
- Non‑compete/Non‑solicit: Not individually disclosed for Sarah; NEO agreements include customary restrictive covenants (confidentiality, non‑competition, non‑solicitation), indicating PSQ’s practice for senior leaders, but Sarah’s contract terms are not provided .
- Controlled company status: PSQ operates as a “controlled company” under NYSE rules due to CEO’s Class C voting power, allowing exemptions from certain governance requirements (e.g., majority independent board); compensation committee intended to be fully independent . This governance context can affect executive oversight processes.
Performance & Track Record
- Commercial impact: Built a new advertising platform at Private PSQ delivering $1 million ARR in year one—clear evidence of commercialization capability and go‑to‑market execution .
- Operating leadership: Managed 80+ volunteers in client services roles; nonprofit leadership emphasizes operational scale and team development .
- Recent executive roster changes: Company updated Section 16 executive designations in Nov 2025; Andrew Weisbecker ceased to be an executive officer (administrative impact on peer leadership landscape) .
Risk Indicators & Red Flags
- Section 16 reporting timeliness: Late Form 4 filings related to RSU grants/vesting involving the CEO and spouse (Sarah), later corrected—moderate governance/process risk signal; monitor future filing timeliness .
- Pledging/Hedging: Company policies prohibit hedging and generally prohibit pledging, reducing misalignment risk from derivatives or collateralization .
- Controlled company governance: High CEO voting control (Class C) may reduce minority shareholder influence over compensation/governance; investors should monitor compensation rigor and committee independence .
Compensation Structure Analysis
- Cash vs equity mix: Not disclosed for Sarah individually; company emphasizes equity incentives broadly .
- Option vs RSU mix: Company has granted RSUs post‑Business Combination to senior leaders; Sarah’s RSU quantities and vesting terms are not disclosed .
- Discretionary bonuses/metrics: No disclosure of Sarah’s incentive metrics or payouts; NEO metrics and targets not detailed in proxy for smaller reporting company .
Equity Ownership & Alignment — Additional Notes
- Beneficial ownership table (2025) footnote details Sarah’s direct Class A holdings; her ownership is a small fraction of PSQ’s Class A shares outstanding, while CEO’s Class C confers majority voting control—alignment exists but is modest in absolute share count .
Investment Implications
- Alignment: Direct ownership (13,456 Class A) and implied RSU participation support some skin‑in‑the‑game, while strict anti‑hedging/pledging policies reinforce alignment. However, the absence of formal ownership guidelines and limited disclosure on her incentive metrics/vesting terms make the depth of alignment hard to quantify .
- Retention: No individual employment agreement or severance/change‑of‑control terms disclosed for Sarah; indemnification is standard. Retention risk assessment is constrained by disclosure gaps; monitor future 8‑Ks/DEF 14A for contract details .
- Trading signals: Watch for future Form 4 activity given prior late filings related to spouse RSUs; insider selling pressure cannot be assessed without grant sizes or vesting schedules for Sarah .
- Execution: Documented ARR creation and operational leadership suggest capability to drive brand growth within PSQ; investors should triangulate EveryLife’s contribution from segment disclosures and earnings narratives to connect compensation levers to value creation over time .