Darren Aftahi

Barry Haimes

Francesco Marmo

Thomas Forte

- PSQ Holdings is positioning itself to lead a new era of finance, focusing on **technology-driven disruption** and values-driven innovation in response to perceived systemic de-banking and a significant wealth transfer.  **[1847064_2158330:6]** **[1847064_2158330:7]** 
- The company is building a **fully integrated financial ecosystem** encompassing payments, credit, digital assets, and treasury services, with core pillars like Credova, PSQ Payments, PSQ Impact, and private-label credit/debit being integrated in **2025**.  **[1847064_2158330:13]** 
- PSQ Holdings plans to **divest EveryLife by the end of Q4 2025**, expecting a market value of **1-2x TTM revenue of $13.4 million** as of September 30, 2025, with proceeds intended to fund Fintech product innovation.  **[1847064_2158330:14]** 
- Projected GAAP Fintech revenue for **2H 2025 is $10.0 million** (Q3 2025E: **$4.0 million**, Q4 2025E: **$6.0 million**) and **$32.0 million for 2026E**.  **[1847064_2158330:15]**

PSQ Holdings Outlines Fintech Strategy and Financial Projections at Investor Day 2025

- **PSQ Holdings** is executing a strategic pivot to focus on fintech, monetizing its EveryLife brand and Marketplace to bolster its balance sheet and fund innovation.  **[1847064_2157734_8]** **[1847064_2157734_25]**  The EveryLife brand's exit price is expected to be **1-2 times trailing 12-month revenue**, which was **$12.4 million** as of June 30, 2025.  **[1847064_2157734_25]** 
- The company is expanding its fintech offerings to include crypto as a payment method and corporate treasury asset, with plans to allocate to major cryptos like **Bitcoin** and **Ethereum** in **Q4 2025**.  **[1847064_2157734_5]** **[1847064_2157734_29]** 
- New initiatives include the launch of **PSQ Impact**, a fundraising platform for the conservative movement featuring **crypto donations**, and an acquisition for a digital private label credit card technology platform expected to close in early **Q4 2025**.  **[1847064_2157734_15]** **[1847064_2157734_17]** 
- Management believes the company is currently undervalued, expecting a blended peer group valuation of around **10x revenue** for its fintech segments, suggesting a potential **100%+ arbitrage** on stock price based on next 12 months revenue.  **[1847064_2157734_27]** **[1847064_2157734_33]**

PSQ Holdings (PSQH)