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Semrush Holdings, Inc. (SEMR) is a leading provider of online visibility management software-as-a-service (SaaS) platform. The company enables businesses to enhance their online visibility, drive traffic to their websites and social media pages, and distribute targeted content across various digital channels. Semrush primarily sells subscriptions to its SaaS platform, which offers a range of tools for digital marketing and competitive intelligence.
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Online Visibility Management Platform - Aggregates and enriches trillions of data points from over 808 million unique domains to provide actionable insights for search engine optimization (SEO), search engine marketing (SEM), content marketing, social media management (SMM), digital public relations (PR), and competitive intelligence.
- SEO Tools - Offers features for keyword research, site audits, and rank tracking to improve search engine visibility.
- Content Marketing Tools - Provides solutions for content creation, optimization, and distribution to enhance engagement.
- Social Media Management Tools - Facilitates scheduling, posting, and analytics for social media platforms.
- Competitive Intelligence Tools - Delivers insights into competitors' strategies and performance metrics.
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Add-ons - Includes tools for local listings, competitive intelligence, and other specialized functionalities to enhance the core platform's capabilities.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Andrew Warden Executive | Chief Marketing Officer | None | Appointed CMO in September 2021. Previously held senior marketing roles at UnitedLex and SoftServe. Holds a Master’s in Public Policy from the London School of Economics. | |
Brian Mulroy Executive | Chief Financial Officer | None | Joined SEMrush as CFO in April 2023. Previously held senior financial roles at Microsoft and Nuance Communications. Holds a JD from Suffolk University Law School. | |
David Mason Executive | General Counsel & Secretary | None | General Counsel and Secretary at SEMrush. No additional details or external roles provided in the documents. | |
Eugene Levin Executive | President | None | Joined SEMrush in 2016 as Chief Strategy and Corporate Development Officer. Promoted to President in June 2022. Holds a Master’s in IT from St. Petersburg State Polytechnic University. | |
Oleg Shchegolev Executive | Chief Executive Officer | None | Co-founder of SEMrush, serving as CEO since inception. Holds a Master’s in Computer Science from St. Petersburg State Polytechnic University. | |
Vitalii Obishchenko Executive | Chief Operating Officer | None | Long-time SEMrush employee, starting as a developer in 2008. Promoted to COO in June 2022 after serving as Chief Product Officer. | |
Anna Baird Board | Board Member | Board Member at SeatGeek, Inc. | Joined SEMrush Board in February 2023. Former CRO and COO at Outreach Corporation. Extensive experience in financial leadership. | |
Dylan Pearce Board | Board Member | Partner at Greycroft Partners | Board member since 2018. Partner at Greycroft Partners, focusing on software and internet companies. Holds an MBA from Wharton. | |
Mark Vranesh Board | Chairperson of the Board | Interim CFO at Halborn Inc; Advisor to AppLovin Corporation and ReviverMx, Inc. | Board member since 2019 and Chairperson since August 2023. Extensive financial expertise and experience scaling businesses. | |
Steven Aldrich Board | Board Member | Board Member at Xero Limited; Board Partner at First Round Capital | Joined SEMrush Board in February 2023. Former Chief Product Officer at GoDaddy, where he drove significant growth. Holds an MBA from Stanford University. | |
Trynka Shineman Blake Board | Board Member | Board Member at TripAdvisor, Inc. | Joined SEMrush Board in 2020. Former CEO of Vistaprint. Holds an MBA from Columbia Business School. | |
William Wagner Board | Board Member | Board Member at Akamai Technologies, Avery Dennison Corp, Blackline, ChurnZero, and BUILD Boston | Joined SEMrush Board in September 2022. Former CEO of GoTo Group. Holds an MBA from Wharton. |
- Your net revenue retention rate has remained flat at 107% for several quarters, with retention rates below 100% in the solopreneur and freelancer segments. What specific strategies are you implementing to improve this metric, and when do you anticipate seeing an inflection point?
- With only about 90 out of your 8,000 enterprise accounts migrated to the new enterprise SEO product, what are the main obstacles preventing a faster migration, and how do you plan to accelerate adoption among your existing enterprise customer base?
- Agencies often rely on multiple SEO and visibility tools to meet diverse client needs. How realistic is it for Semrush to replace these point solutions with your platform, and what challenges do you anticipate in consolidating these tools, especially within agencies serving a variety of clients?
- Given the deceleration in ARR per customer growth and tougher comparisons ahead due to last year's pricing actions, what gives you confidence in sustaining a 20% compound annual revenue growth rate, and what key drivers will offset these challenges?
- With Google's integration of AI-generated snippets in search results altering the SEO landscape, how is Semrush adapting its product offerings to address these changes, and do you view this as a risk to your business model or an opportunity to enhance your value proposition?
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Exploding Topics | 2024 | Acquired on August 15, 2024, the deal had a total fair value of $2,950 (including a $531 holdback due in 2025) with purchase price allocation of $1,062 to intangible assets and $1,888 to goodwill aimed at capturing high site traffic. |
Ryte GmbH | 2024 | Completed on July 11, 2024 for a total of $10.5 million (with $8.9 million in cash and $1.6 million deferred), this acquisition expands enterprise offerings by adding site audit and performance monitoring capabilities and is expected to boost ARR per customer by up to 20x. |
Brand 24 | 2024 | Completed on April 29, 2024, the deal involved acquiring approximately 58% of voting equity for a total of $13.528 million (including deferred payments) and later increased ownership to 72% via a tender offer, strategically expanding PR capabilities and customer base. |
Rank, LLC | 2023 | Completed on February 23, 2023 with a total cash consideration of $1.8 million (including staged holdbacks), the acquisition secured valuable SEO community content and branding, with part of the price allocated to intangible assets and goodwill. |
Intellikom, Inc. (Kompyte) | 2022 | Completed on March 14, 2022 for $10 million, this business combination targeted a competitive intelligence automation platform with purchase price allocation detailing goodwill (recorded between $4.9 million and $5.2 million) and intangible assets including developed technology and customer relationships. |
Backlinko, LLC | 2022 | Completed on January 13, 2022, this asset acquisition involved a $4 million cash consideration aimed at obtaining valuable SEO content and established revenue streams, with the cost mainly allocated to intangible assets that contributed to a doubling in conversion rates. |
Recent developments and announcements about SEMR.
Earnings
New Earnings (Q4 2024)
·Mar 7, 2025, 1:18 AMView full earnings summary →Semrush’s enterprise push is paying off: 40 new SEO deals in Dec, $10K+ customers up 40% YoY to 4,300. Non-GAAP margins rose 2,700 bps over eight quarters, but NRR dipped from 107% to 106%. 2025 sees more FCF margin gains, though operating margins stay flat.