Competitors in mobile computing and related services include companies that have historically served enterprises with ruggedized devices. For some applications, we compete with companies that provide tablets and smart phones. Competitors include: Datalogic, Honeywell, and Panasonic.  **[0000877212-24-000029_zbra-20231231.htm:12]** 

Honeywell International Inc

We also compete against smaller companies that focus on limited product subsets or specific regions, including Newland and Impinj.  **[0000877212-24-000029_zbra-20231231.htm:12]** 

Impinj Inc

Competitors in our fixed industrial scanning and machine vision business include Cognex, SICK, and Keyence.  **[0000877212-24-000029_zbra-20231231.htm:12]** 

Michael Cho

Also at Zebra Technologies Corp

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