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    Zebra Technologies Corp (ZBRA)

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    Business Description

    Zebra Technologies Corporation is a global leader in the Automatic Identification and Data Capture (AIDC) industry, providing Enterprise Asset Intelligence (EAI) solutions. The company offers a wide range of products, including mobile computing devices, barcode scanners and imagers, RFID readers, specialty printers for barcode labeling and personal identification, real-time location systems (RTLS), and related software applications . Additionally, Zebra Technologies provides machine vision and robotics automation solutions, along with comprehensive services such as maintenance, technical support, repair, managed and professional services, and cloud-based software subscriptions .

    1. Enterprise Visibility & Mobility (EVM) - Specializes in automatic information and data capture solutions, including mobile computing and data capture technologies.
    2. Asset Intelligence & Tracking (AIT) - Focuses on barcode printing and asset tracking technologies, including RFID and real-time location systems (RTLS) offerings.

    Key Metrics

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    Executive Team

    NamePositionStart DateShort Bio
    William J. BurnsChief Executive OfficerMarch 1, 2023William J. Burns was named CEO of Zebra Technologies effective March 1, 2023. He has over 30 years of experience in the technology sector and joined Zebra in 2015. Prior to becoming CEO, he served as Chief Product & Solutions Officer .
    Robert J. ArmstrongChief Marketing OfficerMarch 2023Robert J. Armstrong was appointed as CMO of Zebra Technologies in March 2023. He previously served as Senior Vice President of Integrated Marketing & Channels at Zebra .
    Michael ChoChief Strategy OfficerFebruary 2013Michael Cho joined Zebra Technologies in 2010 and has served as Chief Strategy Officer since February 2013. He previously held roles as Vice President of Strategy and Vice President of Corporate Development .
    Tamara D. FroeseChief Supply Chain OfficerNovember 2022Tamara D. Froese was appointed as Chief Supply Chain Officer at Zebra Technologies in November 2022. She joined Zebra in 2020 and has extensive experience in supply chain management .
    Richard E. HudsonChief Revenue OfficerNovember 2023Richard E. Hudson was named Chief Revenue Officer of Zebra Technologies in November 2023. He previously served as Senior Vice President and General Manager for EMEA starting in 2017 .
    Cristen L. KoglChief Legal Officer, General Counsel & Corporate SecretarySeptember 2018Cristen L. Kogl joined Zebra Technologies in 2015 and has served as Chief Legal Officer, General Counsel & Corporate Secretary since September 2018 .
    Colleen M. O’SullivanSenior Vice President, Chief Accounting Officer2016Colleen M. O’Sullivan joined Zebra Technologies in 2016 as Chief Accounting Officer. She previously held various positions, including Senior Vice President and CFO at Career Education Corporation .
    Jeffrey F. SchmitzChief People OfficerMarch 2023Jeffrey F. Schmitz is the Chief People Officer at Zebra Technologies. He joined Zebra in 2016 as Chief Marketing Officer and was named Chief People Officer in March 2023 .
    Joseph R. WhiteChief Product & Solutions OfficerMarch 2023Joseph R. White is the Chief Product & Solutions Officer at Zebra Technologies. He joined Zebra when Matrics Technologies was acquired by Zebra and became Chief Product & Solutions Officer in March 2023 .
    Nathan A. WintersChief Financial OfficerJanuary 2021Nathan A. Winters was appointed as CFO of Zebra Technologies in January 2021. He initially served as Acting CFO from August 2020 through January 2021 .
    Ken MillerBoard of Directors, Audit Committee (expected start date if elected)Future Date: 2024Kenneth B. Miller is a nominee for the Board of Directors at Zebra Technologies, specifically as a Class I director. He is currently the Executive Vice President and CFO of Juniper Networks. He was nominated to stand for election at Zebra's 2024 Annual Meeting .

    Questions to Ask Management

    1. Given the macroeconomic uncertainty and higher interest rates raising hurdles for M&A, how do you plan to achieve your growth targets if acquisition opportunities are limited, and are you concerned that delaying M&A could hinder your strategic objectives?
    2. With customers continuing to scrutinize their budgets and large deal activity not returning to historic levels, how confident are you in achieving your raised sales growth guidance, and what specific factors give you confidence in a second-half rebound?
    3. As some customers consider trading down to lower-tier devices affecting pricing and margins, are you experiencing any margin erosion in specific segments, and how are you mitigating these risks amid competitive pressures?
    4. Your cautious approach to inventory management has led you to supply distributors with less product than requested; could this risk missing potential sales if demand picks up faster than expected, and how are you balancing this with the need to prevent overstocking?
    5. Considering the modest increase in shipping rates and cost inflation, to what extent could rising logistics costs impact your margins in the second half, and what strategies do you have in place to offset these cost pressures?

    Share Repurchase Program

    Program DetailsProgram 1Program 2
    Approval DateJuly 30, 2019 May 17, 2022
    End Date/DurationCompleted in Q4 2022 No stated expiration date
    Total additional amount$1 billion $1 billion
    Remaining authorization$0 $877 million
    DetailsCompleted Active, subject to market conditions

    Debt Maturity Schedule

    YearAmount Due (Millions)Debt TypeInterest Rate (%)% of Total Debt
    202489Current Portion of Term Loan A6.604.1% = (89 / 2183) * 100
    2026N/ATerm Loan A (Quarterly Installments Begin)6.60N/A
    2027Majority of Term Loan ATerm Loan A6.60N/A
    2027N/AReceivables Financing Facility5.89N/A
    2027N/ARevolving Credit Facility6.19N/A
    2032500Senior Notes6.5022.9% = (500 / 2183) * 100

    Competitors

    Competitors mentioned in the company's latest 10K filing.

    • Datalogic: Competitor in mobile computing and data capture.
    • Honeywell: Competitor in mobile computing, data capture, and barcode and card printing.
    • Panasonic: Competitor in mobile computing.
    • Newland: Competitor in data capture.
    • Impinj: Competitor in data capture and RFID and RTLS offerings.
    • Cognex: Competitor in fixed industrial scanning and machine vision.
    • SICK: Competitor in fixed industrial scanning and machine vision.
    • Keyence: Competitor in fixed industrial scanning and machine vision.
    • Fargo Electronics (a unit of HID Global): Competitor in barcode and card printing.
    • Sato: Competitor in barcode and card printing.
    • Toshiba TEC: Competitor in barcode and card printing.
    • TSC: Competitor in barcode and card printing.
    • Brother: Competitor in barcode and card printing.
    • Dymo: Competitor in barcode and card printing.
    • Chainway: Competitor in RFID and RTLS offerings.
    • Alien: Competitor in RFID and RTLS offerings.
    • Rodinbell: Competitor in RFID and RTLS offerings.
    • JADAK: Competitor in RFID and RTLS offerings.
    • Ubisense: Competitor in RFID and RTLS offerings.
    • Invengo: Competitor in RFID and RTLS offerings.

    Customer Concentration

    CustomerRelationshipSegmentDetails
    Customer A
    Distributor of ZBRA products
    All
    18% of total net sales in 2023, 21% in 2022, 22% in 2021.Accounts receivable was 22% as of 12/31/2023And 22% as of 12/31/2022.
    Customer B
    Distributor of ZBRA products
    All
    14% of total net sales in 2023, 15% in 2022, 14% in 2021.Accounts receivable was 10% as of 12/31/2023And 20% as of 12/31/2022.
    Customer C
    Distributor of ZBRA products
    All
    12% of total net sales in 2023, 13% in 2022, 13% in 2021.Accounts receivable was 17% as of 12/31/2023And 18% as of 12/31/2022.

    Auditor

    NameStart DateEnd DateReason for Change
    Ernst & Young LLP2005 PresentCurrent auditor