Better Money Decisions, LLC
Better Money Decisions, LLC is a registered investment adviser firm headquartered in Santa Fe, New Mexico, founded in September 2014 and transitioned to SEC registration in May 2019. It provides financial planning and portfolio management services primarily to individuals, retail investors, high net worth clients, and charitable organizations, with a client-focused fiduciary approach. The company serves over 900 clients, manages over $271 million to $326 million in assets, and employs about 7-8 financial advisers and staff. Better Money Decisions is led by Lorraine Ell and Lea Ann Garrison Knight.
Investment Strategy
Better Money Decisions, LLC offers fee-only investment advisory services, emphasizing fiduciary responsibility and long-term financial planning. The firm creates tailored portfolio management and financial plans for individuals and small businesses, focusing on objective, commission-free advice. Asset allocation and financial planning are their principal strategies, using a mix of equities, fixed income, mutual funds, and ETFs according to client objectives. The firm does not engage in proprietary products or commission-based sales, instead providing transparent advice based strictly on a percentage of assets under management or fixed fees.
Top Holdings
Equity Positions (74)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
I IEFA | ISHARES TR | 10.17% | $16.7M | 200,431 | $69.56 | $83.48 | +$1.9M |
I IGSB | ISHARES TR | 9.65% | $15.9M | 301,082 | $52.88 | $52.76 | +$909.0K |
S SPTS | SPDR SERIES TRUST | 8.98% | $14.8M | 504,368 | $29.64 | $29.29 | +$732.3K |
S SPEM | SPDR INDEX SHS FDS | 6.84% | $11.3M | 263,223 | $39.82 | $42.74 | +$1.3M |
D DFAT | DIMENSIONAL ETF TRUST | 6.14% | $10.1M | 187,289 | $52.47 | $53.96 | +$948.2K |