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Cranbrook Wealth Management, LLC

CIK:0001599084
Investment Adviser
$778M AUM
393 holdings
Bloomfield Hills, MI, United States
Founded:2006
6 employees
Latest filing:Sep 30, 2025

Cranbrook Wealth Management, LLC is an SEC Registered Investment Adviser headquartered in Bloomfield Hills, Michigan. Founded in 2006, the firm provides comprehensive wealth management services including investment management, estate planning, cash flow management, and business succession planning. Cranbrook Wealth acts as a fiduciary for its clients, primarily serving high net worth individuals and their families, with a focus on building deep client relationships and providing independent, fee-only advisory services. The firm employs approximately 6 professionals.

Investment Strategy

Cranbrook Wealth Management, LLC utilizes a holistic and independent approach to wealth management, focusing on portfolio management, strategic wealth planning, and fiduciary advisory services. The firm's investment philosophy centers on acting in the best interest of clients, employing disciplined, evidence-based strategies, and constructing diversified portfolios tailored to individual client goals and risk tolerances. Services extend to comprehensive financial planning, including estate, tax, and insurance guidance, with an emphasis on simplifying clients' financial lives while ensuring long-term prosperity and well-being.

Top Buys
I
IBITISHARES BITCOIN TRUST ETF
+$5.8M
B
BIVVANGUARD BD INDEX FDS
+$4.2M
I
IVVISHARES TR
+$3.7M
A
AAPLAPPLE INC
+$1.9M
S
SCHFSCHWAB STRATEGIC TR
+$1.8M
Top Sells
X
XLUSELECT SECTOR SPDR TR
-$1.6M
X
XLVSELECT SECTOR SPDR TR
-$1.2M
V
VOTVANGUARD INDEX FDS
-$265.8K
X
XLRESELECT SECTOR SPDR TR
-$217.9K
V
VNQVANGUARD INDEX FDS
-$180.8K

Top Holdings

I
IVVISHARES TR
+11.4%$56.7M
B
BIVVANGUARD BD INDEX FDS
+11.0%$54.8M
I
IEFAISHARES TR
+7.1%$35.2M
V
VOVANGUARD INDEX FDS
+6.2%$30.8M
B
BNDXVANGUARD CHARLOTTE FDS
+4.1%$20.4M

Equity Positions (390)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
I
IVV
ISHARES TR11.38%$56.7M84,694$349.08$669.30+$3.7M
B
BIV
VANGUARD BD INDEX FDS11.00%$54.8M701,692$80.16$78.09+$4.2M
I
IEFA
ISHARES TR7.06%$35.2M403,175$61.05$87.31+$1.0M
V
VO
VANGUARD INDEX FDS6.18%$30.8M104,806$166.28$293.74+$1.5M
B
BNDX
VANGUARD CHARLOTTE FDS4.08%$20.4M411,460$54.46$49.46+$10.3K

Industry Allocation

COMMODITY CONTRACTS BROKERS & DEALERS
+4.6%
ELECTRONIC COMPUTERS
+1.4%
PHARMACEUTICAL PREPARATIONS
+1.2%
NATIONAL COMMERCIAL BANKS
+0.9%
SERVICES-PREPACKAGED SOFTWARE
+0.8%