You're signed outSign in or to get full access.
Diversify Advisory Services, LLC
Diversify Advisory Services, LLC is a federally registered investment adviser headquartered in Sandy, Utah. It was formed in January 2024 by combining several SEC-registered investment advisers including Diversify, Inc., Caliber Wealth Management, and FirstPurpose Wealth. The firm is a subsidiary of Falcon Park Capital, LLC, and is affiliated with DFPG Investments, LLC, and other investment entities. Diversify provides advisory services to a broad array of clients, such as individuals, trusts, employee benefit plans, and other legal entities. The firm emphasizes personalized financial planning, diligence, and ethical service, serving clients primarily in the United States with a focus on long-term wealth management and fiduciary responsibility. Estimated employee count is not directly listed.
Investment Strategy
Diversify tailors investment advisory services to the individual goals, risk tolerance, and needs of its clients. The advisory approach includes gathering detailed financial information, defining client objectives, and establishing a customized asset allocation. Investment recommendations are primarily in mutual funds, equities, bond funds, and real estate securities. The firm offers a linear advisory fee schedule, with decreasing percentages as assets under management increase. Diversify places emphasis on personal attention, integrity, and a fiduciary standard, striving to put clients’ interests ahead of its own. Clients may also impose restrictions or limitations on investment types within their managed accounts.
Latest 13F Filing Activity
Diversify Advisory Services, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 817 equity positions with a total 13F market value of $3B. The fund increased holdings in Nvidia Corporation, SPDR S&P 500 Etf TR, Invesco QQQ TR among other positions. Diversify Advisory Services, LLC reduced exposure to SPDR Gold TR, Ishares TR, SPDR Series Trust among others.
Top Holdings
Equity Positions (817)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
N NVDA | NVIDIA CORPORATION | 7.66% | $200.2M | 1,093,200 | $113.86 | $157.99 | +$111.5M |
S SPY | SPDR S&P 500 ETF TR | 6.17% | $161.2M | 250,753 | $564.73 | $617.85 | +$47.0M |
Q QQQ | INVESCO QQQ TR | 4.01% | $104.7M | 180,500 | $494.14 | $551.64 | +$40.0M |
B BKLN | INVESCO EXCH TRADED FD TR II | 3.27% | $85.5M | 4,080,657 | $21.09 | $20.92 | +$4.4M |
G GLD | SPDR GOLD TR | 2.90% | $75.8M | 245,968 | $241.99 | $304.83 | -$6.1M |
Industry Allocation
Ask Fintool AI Agent
Get instant answers from SEC filings, earnings calls & more