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Diversify Wealth Management, LLC

CIK:0002030780
Investment Adviser
$3B AUM
535 holdings
Sandy, UT, United States
Founded:2024
48 employees
Latest filing:Jun 30, 2025

Diversify Wealth Management, LLC is an SEC-registered investment adviser headquartered in Sandy, Utah, United States. Formed in January 2024 through the merger of Diversify, Inc., Caliber Wealth Management, and FirstPurpose Wealth, the firm is wholly owned by Falcon Park Capital, LLC. Diversify offers comprehensive investment advisory and wealth management services to individuals, families, trusts, and institutions. The firm employs approximately 48 people, focusing on personalized financial and investment planning by integrating client needs, integrity, and diligence in all aspects of service.

Investment Strategy

Diversify Wealth Management provides customized portfolio management tailored to each client's objectives, time horizon, risk tolerance, tax considerations, and liquidity needs. The firm employs a disciplined investment philosophy rooted in diversification, asset allocation, quality, and patience. Its core strategies include Advisor Managed Solutions (IAR-directed portfolios with full or partial discretionary authority), Variable Managed Solutions (customized variable annuities), and access to third-party sub-advisors as appropriate. Investments encompass mutual funds, equities, fixed income, real estate securities, and alternative assets, always aiming to align client portfolios with both short- and long-term financial objectives.

Top Buys
N
NVDANVIDIA CORPORATION
+$19.6M
N
NOWSERVICENOW INC
+$15.0M
S
SPYGSPDR SERIES TRUST
+$13.7M
S
STGWSTAGWELL INC
+$9.7M
S
SPYVSPDR SERIES TRUST
+$9.0M
Top Sells
B
BMABANCO MACRO SA
-$1.8M
B
BNDVANGUARD BD INDEX FDS
-$1.7M
V
VRNAVERONA PHARMA PLC
-$1.7M
T
TPYPMANAGED PORTFOLIO SERIES
-$1.3M
L
LLYELI LILLY & CO
-$1.3M

Top Holdings

S
SPYGSPDR SERIES TRUST
+3.6%$57.8M
D
DFAUDIMENSIONAL ETF TRUST
+3.3%$52.7M
S
SPYVSPDR SERIES TRUST
+3.0%$48.9M
S
SPYSPDR S&P 500 ETF TR
+3.0%$48.2M
N
NVDANVIDIA CORPORATION
+2.7%$43.9M

Equity Positions (534)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
S
SPYG
SPDR SERIES TRUST3.57%$57.8M576,325$83.46$95.32+$13.7M
D
DFAU
DIMENSIONAL ETF TRUST3.26%$52.7M1,195,351$37.60$42.36+$6.5M
S
SPYV
SPDR SERIES TRUST3.02%$48.9M910,472$50.27$52.34+$9.0M
S
SPY
SPDR S&P 500 ETF TR2.98%$48.2M75,056$556.46$617.85+$7.3M
N
NVDA
NVIDIA CORPORATION2.71%$43.9M239,615$129.17$157.99+$19.6M

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+7.7%
SEMICONDUCTORS & RELATED DEVICES
+4.2%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+3.7%
SERVICES-BUSINESS SERVICES, NEC
+2.8%
PHARMACEUTICAL PREPARATIONS
+2.2%