ServiceNow, Inc. is a cloud-based platform company that enhances workflow efficiency across various industries, including government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products . The company offers digital workflow products that automate and connect work across systems, organized into four main workflow areas: Technology, Customer and Industry, Employee, and Creator . ServiceNow's platform is highly adaptable, addressing workflow challenges across any enterprise department, and is recognized for its innovation, particularly in integrating generative AI .
- Digital Workflow Products - Automates and connects work across systems, contributing significantly to subscription revenues and enhancing business outcomes .
- IT Operations Management (ITOM) Products - Provides solutions for managing IT operations, priced on a subscription unit basis, and supports enterprise IT infrastructure .
- Technology Workflows - Focuses on IT service management, operations management, and business management to streamline technology processes .
- Customer and Industry Workflows - Enhances customer service and industry-specific operations, improving customer engagement and satisfaction .
- Employee Workflows - Facilitates HR service delivery, workplace services, and employee experience, optimizing workforce management .
- Creator Workflows - Empowers users to build custom applications and automate processes, fostering innovation and efficiency .
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| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
William R. McDermott ExecutiveBoard | Chairman of the Board and Chief Executive Officer | Board Member at Zoom Video Communications, Inc. and Fisker Inc. | William R. McDermott has been CEO since November 2019 and Chairman since October 2022. He is recognized for his leadership in scaling companies and operational expertise. | View Report → |
Amit Zavery Executive | President, Chief Product Officer, and Chief Operating Officer | Board Member at Broadridge Financial Solutions, Inc. | Amit Zavery joined ServiceNow in October 2024, previously holding leadership roles at Google Cloud and Oracle Corporation. | |
Christopher Bedi Executive | Chief Customer Officer and Special Advisor to the Chairman for AI Transformation | None | Christopher Bedi has been with ServiceNow since September 2015, transitioning through roles such as CIO and Chief Digital Information Officer. | |
Gina Mastantuono Executive | Chief Financial Officer | Board Member at Roblox Corporation and Gong.io Inc. | Gina Mastantuono has been CFO since January 2020, previously serving as EVP and CFO at Ingram Micro Inc.. | |
Jacqueline Canney Executive | Chief People Officer | Board of Directors at Project Healthy Minds, i4cp, and Boston College | Jacqueline Canney joined ServiceNow in July 2021, previously serving as Global Chief People Officer at WPP Group. | |
Nicholas Tzitzon Executive | Chief Strategy and Corporate Affairs Officer | None | Nicholas Tzitzon joined ServiceNow in January 2020, previously serving as EVP at SAP SE. | |
Paul Smith Executive | President of Global Customer and Field Operations | None | Paul Smith joined ServiceNow in July 2020, initially as President EMEA, and was promoted to his current role in January 2025. | |
Russell S. Elmer Executive | General Counsel and Secretary | None | Russell S. Elmer has been General Counsel and Secretary since November 2018, with previous roles at LendingClub and PayPal. | |
Anita M. Sands Board | Director | Board Member at Nu Holdings Ltd. and Venture Partner at New Enterprise Associates | Anita M. Sands has been a director since July 2014 and has extensive experience in financial services and technology. | |
Deborah Black Board | Director | Board Member at University of Michigan, Stanford University, IslandWood, and The Overlake School | Deborah Black joined the board in April 2023 and has extensive experience in technology and management. | |
Frederic B. Luddy Board | Director | None | Frederic B. Luddy founded ServiceNow in June 2004 and has served on the board since its inception. | |
Jeffrey A. Miller Board | Lead Independent Director | CEO of JAMM Ventures and Trustee for Santa Clara University | Jeffrey A. Miller has been Lead Independent Director since October 2017 and joined the board in February 2011. | |
Jonathan C. Chadwick Board | Independent Director | Board Member at Zoom Video Communications, Inc., Samsara Inc., and Confluent, Inc. | Jonathan C. Chadwick joined the board in October 2016 and is a member of the Audit Committee. | |
Joseph M. Quinlan Board | Director | Board Member at Jones Lang LaSalle and Booking Holdings Inc. | Joseph M. Quinlan has been a director since July 2021 and brings extensive management experience from Deloitte. | |
Lawrence J. Jackson, Jr. Board | Independent Director | Founder and CEO of gamma | Lawrence J. Jackson, Jr. joined the board in October 2020 and brings extensive consumer experience. | |
Paul E. Chamberlain Board | Director | Board Member at TriNet Group, Inc. and Veeva Systems Inc. | Paul E. Chamberlain has been on the board since October 2016 and serves on the Audit and Leadership Development and Compensation Committees. | |
Susan L. Bostrom Board | Incoming Lead Independent Director | Board Member at Gitlab Inc. and Samsara Inc. | Susan L. Bostrom has been a director since 2014 and is the Chair of the Compensation Committee. | |
Teresa Briggs Board | Director | Board Member at Snowflake Inc., DocuSign, Inc., and Warby Parker Inc. | Teresa Briggs has been a director since March 2019 and serves as Chair of the Audit Committee. |
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With the significant uptick in headcount additions and operating expense growth in the back half of the year, particularly in sales and marketing and R&D, how are you balancing these investments with the need for prudent cost management, and can you provide more detail on the expected pace of investment beyond Q4?
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The strong growth in RPO is driven by longer contract terms and larger deal sizes, but as contract durations increase, how are you ensuring that you are not taking on additional risk, and what strategies are in place to manage potential future changes in customer commitment levels?
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With the introduction of the workflow data fabric and Raptor DB, how does this new data platform enable revenue generation opportunities that were not possible before, and what are your plans for monetizing these new capabilities given the competitive landscape?
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You mentioned the hiring of Amit, who has expertise in packaging and pricing. Does this indicate a potential shift in your pricing strategy, particularly regarding your AI offerings like Now Assist and Agentic AI, and how do you anticipate this affecting customer adoption and revenue growth?
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As you continue to expand your AI capabilities with products like Now Assist and Agentic AI, are you seeing any changes in the sales cycle or customer hesitancy due to the integration of these advanced technologies, and how are you addressing any potential challenges in customer adoption?
Research analysts who have asked questions during ServiceNow earnings calls.
Samad Samana
Jefferies
6 questions for NOW
Bradley Sills
Bank of America
5 questions for NOW
Mark Murphy
JPMorgan Chase & Co.
5 questions for NOW
Karl Keirstead
UBS
4 questions for NOW
Kasthuri Rangan
Goldman Sachs
4 questions for NOW
Keith Weiss
Morgan Stanley
4 questions for NOW
Aleksandr Zukin
Wolfe Research
3 questions for NOW
Alex Zukin
Wolfe Research LLC
3 questions for NOW
Brad Zelnick
Credit Suisse
3 questions for NOW
Gregg Moskowitz
Mizuho
3 questions for NOW
Kash Rangan
Goldman Sachs
3 questions for NOW
Michael Turrin
Wells Fargo
3 questions for NOW
Raimo Lenschow
Barclays
3 questions for NOW
Arjun Bhatia
William Blair
2 questions for NOW
Craig Turin
Evercore ISI
2 questions for NOW
Grant Sales
Bank of America Securities
2 questions for NOW
James Wood
TD Cowen
2 questions for NOW
Keith Spackman
BMO
2 questions for NOW
Michael Turin
Wells Fargo
2 questions for NOW
Peter Reed
Lion's Spring Team
2 questions for NOW
Ryan Lampson
Morgan Stanley
2 questions for NOW
Tyler Radke
Citigroup Inc.
2 questions for NOW
Brian Schwartz
Oppenheimer & Co.
1 question for NOW
Derek Wood
TD Cowen
1 question for NOW
Derrick Wood
TD Cowen
1 question for NOW
Keith Bachman
BMO Capital Markets
1 question for NOW
Kylie Towbin
Citigroup Inc.
1 question for NOW
Matt Hedberg
RBC Capital Markets
1 question for NOW
Matthew Hedberg
RBC Capital Markets
1 question for NOW
Michael Cikos
Needham & Company
1 question for NOW
Mike Cikos
Needham & Company, LLC
1 question for NOW
Patrick Walravens
Citizens JMP
1 question for NOW
Peter Weed
Bernstein
1 question for NOW
Robbie Owens
Piper Sandler
1 question for NOW
Sanjit Singh
Morgan Stanley
1 question for NOW
S. Kirk Materne
Evercore ISI
1 question for NOW
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
Our business is highly competitive, rapidly evolving and fragmented, and subject to disruptive technologies with low barriers to entry, to shifting customer needs and to frequent introductions of new products and services. As our business expands and the industries in which we operate evolve, we increasingly find ourselves in competition with solutions and alternative approaches to solving customer needs, including, among others: enterprise application software vendors (including cloud-based and traditional on-premises vendors) such as Oracle. | |
Our business is highly competitive, rapidly evolving and fragmented, and subject to disruptive technologies with low barriers to entry, to shifting customer needs and to frequent introductions of new products and services. As our business expands and the industries in which we operate evolve, we increasingly find ourselves in competition with solutions and alternative approaches to solving customer needs, including, among others: enterprise application software vendors (including cloud-based and traditional on-premises vendors) such as SAP. | |
Our business is highly competitive, rapidly evolving and fragmented, and subject to disruptive technologies with low barriers to entry, to shifting customer needs and to frequent introductions of new products and services. As our business expands and the industries in which we operate evolve, we increasingly find ourselves in competition with solutions and alternative approaches to solving customer needs, including, among others: enterprise application software vendors (including cloud-based and traditional on-premises vendors) such as Salesforce. | |
Our business is highly competitive, rapidly evolving and fragmented, and subject to disruptive technologies with low barriers to entry, to shifting customer needs and to frequent introductions of new products and services. As our business expands and the industries in which we operate evolve, we increasingly find ourselves in competition with solutions and alternative approaches to solving customer needs, including, among others: enterprise application software vendors (including cloud-based and traditional on-premises vendors) such as Workday. |
| Customer | Relationship | Segment | Details |
|---|---|---|---|
U.S. federal channel partner and systems integrator | Channel partner and systems integrator for the U.S. government | All | 12% of total accounts receivable as of Dec 31, 2024 (≈$268.8 million of $2,240 million ), 11% of total revenue for 2024 (≈$1,208 million of $10,984 million ). |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
G2K Group GmbH | 2023/2024 | The acquisition was completed on July 17, 2023, to enhance ServiceNow’s Now Platform with smart IoT technology; it was valued at $465 million in cash (with a first installment in July 2023 and a second installment of $184 million in February 2024) and included allocations such as a $75 million intangible asset and $414 million in goodwill. |
Additional Unspecified Acquisitions (nine months ended September 30) | 2024 | During the nine months ended September 30, 2024, ServiceNow completed acquisitions with a total purchase consideration of $81 million aimed at enhancing its products with new technology and engineering talent, with an overall material financial impact that was not significant. |
Unspecified Acquisition (nine months ended September 30) | 2023 | The acquisition resulted in a $413 million increase in goodwill, utilized $282 million in net cash for business combinations, and raised the developed technology intangible asset by $73 million, offset in part by a $33 million reduction in goodwill due to foreign currency translation adjustments. |
Hitch Works, Inc. | 2022 | Acquired on June 15, 2022 for $57 million in cash, this deal aimed to address talent gaps by linking employee learning and development with workforce planning; the purchase price was allocated to a $14 million intangible asset, $2 million in deferred tax liabilities, and $45 million in goodwill driven by expected synergies. |
Era Software, Inc. | 2022 | The acquisition was part of a strategy to boost observability capabilities by integrating a scalable, cloud-native log management solution that complements ServiceNow’s existing offerings (especially Lightstep), thereby unifying telemetry, logs, metrics, and traces to reduce costs and improve user experience. |
Recent press releases and 8-K filings for NOW.
- ServiceNow delivered Non-GAAP EPS of $4.82 and 22% revenue growth to $3.41 billion in Q3 2025.
- Raised full-year 2025 subscription revenue guidance to $12.84 billion.
- Board approved a five-for-one stock split, pending shareholder vote on December 5, 2025.
- Contracted Remaining Performance Obligations (CRPO) accelerated to the low-20% range, reflecting strong AI-driven bookings growth.
- Q3 subscription revenues of $3.299 billion, up 20.5% YoY on a constant‐currency basis; RPO of $24.3 billion (current RPO $11.35 billion); non‐GAAP operating margin of 33.5%; free cash flow margin of 17.5%
- Raised 2025 subscription revenue guidance to $12.835 – 12.845 billion (20.5% growth), full‐year operating margin to 31%, free cash flow margin to 34%; Q4 subscription revenue guidance of $3.42 – 3.43 billion (19.5% YoY)
- AI momentum: Now Assist and AI products on pace to exceed $500 million ACV this year toward a $1 billion target; AI agent assist consumption up 55× since May; 1,700 customers live on Now Assist
- Strong enterprise demand with 103 net new ACV deals over $1 million (including 3 over $20 million); 553 customers with >$5 million ACV; risk & security business now a $1 billion ACV segment
- Shareholder returns: repurchased 644,000 shares in Q3 with ~$2 billion authorization remaining; Board approved a 5-for-1 stock split, special meeting set for December 5
- Subscription revenues reached $3.299 B, growing 21.5% Y/Y (+100 bps FX tailwind, 20.5% cc).
- Non-GAAP operating margin was 33.5%, up ~250 bps Y/Y, with free cash flow margin at 17.5% (+50 bps).
- Current RPO stood at $11.35 B (+21% Y/Y; 20.5% cc) and total RPO at $24.3 B (+24% Y/Y; 23% cc).
- Q4 2025 revenue guidance of $3.420 B–$3.430 B (+19.5% Y/Y; 17.5%–18% cc) and FY 2025 subscription revenue guidance of $12.835 B–$12.845 B (+20.5% Y/Y; 20% cc).
- ServiceNow delivered 20.5% year-over-year subscription revenue growth (constant currency) and 20.5% cRPO growth, with an operating margin of 33.5% and free cash flow margin of 17.5% in Q3 2025.
- The board approved a five-for-one stock split, subject to shareholder approval on December 5, 2025, to broaden share accessibility and enhance employee equity flexibility.
- Full-year subscription revenue guidance was raised by $55 million to $12.835–$12.845 billion (20.5% growth), operating margin target increased to 31%, and free cash flow margin target to 34%; Q4 subscription revenues are now expected at $3.42–$3.43 billion (19.5% growth).
- AI momentum remains strong: Now Assist net new ACV is on pace to exceed $500 million in 2025 with a $1 billion target in 2026, AI agent assist consumption is up 55× since May, and AI Control Tower deal volume more than quadrupled quarter-over-quarter.
- ServiceNow delivered Q3 subscription revenue of $3.299 billion (+20.5% Y/Y constant currency), RPO of $24.3 billion, non-GAAP operating margin of 33.5%, and free cash flow margin of 17.5%; the company repurchased 644 000 shares, with $2 billion remaining under its buyback program.
- The Board approved a five-for-one stock split, subject to shareholder vote at a December 5, 2025 special meeting.
- Full-year 2025 subscription revenue guidance was raised by $55 million at midpoint to $12.835 billion–$12.845 billion (20.5% Y/Y growth), and full-year operating and free cash flow margin targets were increased to 31% and 34%, respectively.
- Q4 2025 outlook includes subscription revenues of $3.42 billion–$3.43 billion (19.5% Y/Y growth) and an operating margin of 30%, with 210 million GAAP-diluted shares expected outstanding.
- ServiceNow posted Q3 2025 subscription revenues of $3,299 M (+21.5% YoY) and total revenues of $3,407 M (+22% YoY).
- As of September 30, 2025, current remaining performance obligations were $11.35 B (+21% YoY) and total RPO was $24.3 B (+24% YoY).
- The company raised 2025 guidance for subscription revenue, operating margin, and free cash flow, and expects a 250 bp free cash flow margin expansion YoY.
- The Board authorized a five-for-one stock split, subject to shareholder approval at a special meeting on December 5, 2025.
- The DOJ issued a second request for information in June, intensifying its antitrust review of ServiceNow’s planned $2.85 billion acquisition of Moveworks and potentially delaying the deal beyond its anticipated 2025 close.
- The deal aims to integrate Moveworks’ AI-driven employee support technology and advanced large language models into ServiceNow’s workflow automation platform.
- Regulators are focused on tying and foreclosure risks, where ServiceNow could bundle Moveworks’ AI assistant exclusively within its ecosystem or limit third-party access, potentially stifling competition.
- Moveworks serves 5 million employees and generates over $100 million in annual recurring revenue, making it a significant AI startup despite its smaller size compared to Microsoft and Salesforce.
- The acquisition is strategic for strengthening ServiceNow’s positioning against major competitors in generative AI workflow automation.
- ServiceNow, Inc. filed its 8-K on May 30, 2025, disclosing details of a share resale by certain stockholders linked to its acquisition of Logik.io Inc.
- The filing includes a legal opinion from Freshfields US LLP confirming that the offered securities were validly issued, fully paid, and non-assessable.
- The report meets SEC requirements with authorized signatures, formalizing the transaction details and legal review.
- Restated Certificate of Incorporation adopted on May 23, 2025, updating officer exculpation provisions and eliminating supermajority voting requirements to streamline governance.
- The Board is now empowered to designate additional series of Preferred Stock with flexible share adjustments, enhancing capital structure management.
- Detailed proxy vote outcomes from the Annual Meeting include director elections, an advisory executive compensation vote, auditor ratification, and shareholder proposals on corporate matters.
- Robust financial performance: ServiceNow reported strong subscription revenue growth with a constant currency CAGR of 26% (2020–2024) and operating profit margins reaching 30% in 2024.
- Future guidance: Subscription revenue is projected to exceed $15B+ by 2026, supported by planned margin expansion and international investment.
- Innovative AI platform: The company introduced advanced agentic AI capabilities—including the AI control tower, AI agent fabric, and AI agent studio—that are transforming enterprise workflows.
- Operational efficiency gains: Enhanced front office CRM solutions are driving productivity improvements and cost savings through AI adoption.
- Platform integration: ServiceNow’s open, integrated approach supports diverse AI models and cloud options, ensuring seamless connectivity across legacy and modern systems.