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Etf Store, Inc.

CIK:0001911470
Investment Adviser
$173M AUM
88 holdings
Overland Park, KS, USA
Founded:2008
9 employees
Latest filing:Jun 30, 2025

ETF Store, Inc. is a financial advisory firm and SEC-registered investment adviser headquartered in Overland Park, Kansas. Founded in 2008, it operates as a fiduciary, providing full-service financial planning and investment advisory services. The firm is controlled by Novadius Holdings LLC, employs approximately 9 people, and is dedicated to transparent, commission-free advisory practices for individual investors.

Investment Strategy

ETF Store, Inc. focuses on comprehensive advisory services using ETFs (exchange-traded funds) as core portfolio building blocks. Their investment approach emphasizes transparency, low costs, and diversified asset allocation tailored to each client's needs, with fee-based structures that avoid commission conflicts. The firm offers financial planning and investment management designed to act in clients' best interests.

Latest 13F Filing Activity

Etf Store, Inc. filed their most recent 13F report on Jun 30, 2025 disclosing 88 equity positions with a total 13F market value of $86M. The fund increased holdings in Ishares TR, Schwab Strategic TR, Vanguard Tax-managed FDS among other positions. Etf Store, Inc. reduced exposure to Invesco Exch TRD SLF Idx FD, PIMCO Etf TR, Ishares TR among others.

Top Buys
I
IVVISHARES TR
+$1.1M
S
SCHXSCHWAB STRATEGIC TR
+$454.9K
V
VEAVANGUARD TAX-MANAGED FDS
+$402.0K
F
FLOTISHARES TR
+$396.9K
M
MSFTMICROSOFT CORP
+$245.4K
Top Sells
B
BSCPINVESCO EXCH TRD SLF IDX FD
-$205.9K
M
MINTPIMCO ETF TR
-$201.5K
U
USMVISHARES TR
-$174.1K
S
SCHOSCHWAB STRATEGIC TR
-$160.4K
H
HRZNHORIZON TECHNOLOGY FIN CORP
-$117.6K

Top Holdings

I
IVVISHARES TR
+16.2%$14.0M
V
VEAVANGUARD TAX-MANAGED FDS
+5.3%$4.6M
I
IJHISHARES TR
+4.5%$3.9M
B
BARGRANITESHARES GOLD TR
+4.5%$3.9M
S
SCHXSCHWAB STRATEGIC TR
+4.2%$3.6M

Equity Positions (88)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
ISHARES TR16.19%$14.0M22,509$467.09$620.90+$1.1M
VANGUARD TAX-MANAGED FDS5.32%$4.6M80,624$49.27$57.01+$402.0K
ISHARES TR4.54%$3.9M63,203$55.24$62.02+$220.2K
GRANITESHARES GOLD TR4.53%$3.9M119,727$18.56$32.64+$159.2K
SCHWAB STRATEGIC TR4.18%$3.6M147,564$18.64$24.44+$454.9K

Industry Allocation

COMMODITY CONTRACTS BROKERS & DEALERS
+8.2%
PHARMACEUTICAL PREPARATIONS
+1.5%
RETAIL-AUTO & HOME SUPPLY STORES
+1.2%
NATIONAL COMMERCIAL BANKS
+0.9%
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
+0.8%