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Etf Store, Inc.
ETF Store, Inc. is a financial advisory firm and SEC-registered investment adviser headquartered in Overland Park, Kansas. Founded in 2008, it operates as a fiduciary, providing full-service financial planning and investment advisory services. The firm is controlled by Novadius Holdings LLC, employs approximately 9 people, and is dedicated to transparent, commission-free advisory practices for individual investors.
Investment Strategy
ETF Store, Inc. focuses on comprehensive advisory services using ETFs (exchange-traded funds) as core portfolio building blocks. Their investment approach emphasizes transparency, low costs, and diversified asset allocation tailored to each client's needs, with fee-based structures that avoid commission conflicts. The firm offers financial planning and investment management designed to act in clients' best interests.
Latest 13F Filing Activity
Etf Store, Inc. filed their most recent 13F report on Jun 30, 2025 disclosing 88 equity positions with a total 13F market value of $86M. The fund increased holdings in Ishares TR, Schwab Strategic TR, Vanguard Tax-managed FDS among other positions. Etf Store, Inc. reduced exposure to Invesco Exch TRD SLF Idx FD, PIMCO Etf TR, Ishares TR among others.
Top Holdings
Equity Positions (88)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
I IVV | ISHARES TR | 16.19% | $14.0M | 22,509 | $467.09 | $620.90 | +$1.1M |
V VEA | VANGUARD TAX-MANAGED FDS | 5.32% | $4.6M | 80,624 | $49.27 | $57.01 | +$402.0K |
I IJH | ISHARES TR | 4.54% | $3.9M | 63,203 | $55.24 | $62.02 | +$220.2K |
B BAR | GRANITESHARES GOLD TR | 4.53% | $3.9M | 119,727 | $18.56 | $32.64 | +$159.2K |
S SCHX | SCHWAB STRATEGIC TR | 4.18% | $3.6M | 147,564 | $18.64 | $24.44 | +$454.9K |
Industry Allocation
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