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Etf Store, Inc.

CIK:0001911470
Investment Adviser
$173M AUM
88 holdings
Overland Park, KS, USA
Founded:2008
9 employees
Latest filing:Jun 30, 2025

ETF Store, Inc. is a financial advisory firm and SEC-registered investment adviser headquartered in Overland Park, Kansas. Founded in 2008, it operates as a fiduciary, providing full-service financial planning and investment advisory services. The firm is controlled by Novadius Holdings LLC, employs approximately 9 people, and is dedicated to transparent, commission-free advisory practices for individual investors.

Investment Strategy

ETF Store, Inc. focuses on comprehensive advisory services using ETFs (exchange-traded funds) as core portfolio building blocks. Their investment approach emphasizes transparency, low costs, and diversified asset allocation tailored to each client's needs, with fee-based structures that avoid commission conflicts. The firm offers financial planning and investment management designed to act in clients' best interests.

Top Buys
I
IVVISHARES TR
+$1.1M
S
SCHXSCHWAB STRATEGIC TR
+$454.9K
V
VEAVANGUARD TAX-MANAGED FDS
+$402.0K
F
FLOTISHARES TR
+$396.9K
M
MSFTMICROSOFT CORP
+$245.4K
Top Sells
B
BSCPINVESCO EXCH TRD SLF IDX FD
-$205.9K
M
MINTPIMCO ETF TR
-$201.5K
U
USMVISHARES TR
-$174.1K
S
SCHOSCHWAB STRATEGIC TR
-$160.4K
H
HRZNHORIZON TECHNOLOGY FIN CORP
-$117.6K

Top Holdings

I
IVVISHARES TR
+16.2%$14.0M
V
VEAVANGUARD TAX-MANAGED FDS
+5.3%$4.6M
I
IJHISHARES TR
+4.5%$3.9M
B
BARGRANITESHARES GOLD TR
+4.5%$3.9M
S
SCHXSCHWAB STRATEGIC TR
+4.2%$3.6M

Equity Positions (88)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
I
IVV
ISHARES TR16.19%$14.0M22,509$467.09$620.90+$1.1M
V
VEA
VANGUARD TAX-MANAGED FDS5.32%$4.6M80,624$49.27$57.01+$402.0K
I
IJH
ISHARES TR4.54%$3.9M63,203$55.24$62.02+$220.2K
B
BAR
GRANITESHARES GOLD TR4.53%$3.9M119,727$18.56$32.64+$159.2K
S
SCHX
SCHWAB STRATEGIC TR4.18%$3.6M147,564$18.64$24.44+$454.9K

Industry Allocation

COMMODITY CONTRACTS BROKERS & DEALERS
+7.1%
PHARMACEUTICAL PREPARATIONS
+1.4%
RETAIL-AUTO & HOME SUPPLY STORES
+1.1%
SERVICES-PREPACKAGED SOFTWARE
+1.0%
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
+1.0%