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KWMG, LLC

CIK:0001633024
Investment Adviser
$915M AUM
150 holdings
Overland Park, KS, United States
Founded:2011
24 employees
Latest filing:Sep 30, 2025

KWMG, LLC, doing business as Keen Wealth Advisors, is an SEC-registered investment adviser headquartered in Overland Park, KS. The firm focuses primarily on offering wealth management and advisory services to individuals, particularly high net worth individuals, within the United States. As of March 2024, KWMG, LLC manages approximately $915 million in assets and employs 24 people, nearly all of whom are investment professionals. The company provides comprehensive financial planning and investment management for clients, with a commitment to a fiduciary standard and a client-first service model.

Investment Strategy

KWMG, LLC provides personalized investment advisory and wealth management services, focusing on the individual financial needs and goals of its clients. The firm predominantly works with individuals and high net worth individuals, building diversified portfolios tailored to their objectives, risk tolerances, and time horizons. KWMG employs a disciplined investment process, emphasizing comprehensive financial planning, long-term growth, and risk management. The firm does not promote proprietary products, instead recommending strategies and products aligned with clients’ best interests, following a fiduciary duty.

Latest 13F Filing Activity

KWMG, LLC filed their most recent 13F report on Sep 30, 2025 disclosing 149 equity positions with a total 13F market value of $1B. The fund increased holdings in Seagate Technology Hldngs PL, Select Sector SPDR TR, Vanguard BD Index FDS among other positions. KWMG, LLC reduced exposure to Juniper Networks Inc., Cardinal Health Inc., Vanguard Index FDS among others.

Top Buys
S
STXSEAGATE TECHNOLOGY HLDNGS PL
+$5.4M
X
XLKSELECT SECTOR SPDR TR
+$5.4M
B
BSVVANGUARD BD INDEX FDS
+$4.6M
G
GLWCORNING INC
+$3.8M
V
VEAVANGUARD TAX-MANAGED FDS
+$3.7M
Top Sells
J
JNPRJUNIPER NETWORKS INC
-$6.7M
C
CAHCARDINAL HEALTH INC
-$2.9M
V
VNQVANGUARD INDEX FDS
-$1.6M
X
XITKSPDR SERIES TRUST
-$946.2K
W
WHRWHIRLPOOL CORP
-$861.9K

Top Holdings

V
VEAVANGUARD TAX-MANAGED FDS
+5.2%$59.3M
X
XLKSELECT SECTOR SPDR TR
+3.6%$41.4M
V
VOTVANGUARD INDEX FDS
+3.5%$39.9M
V
VOEVANGUARD INDEX FDS
+3.0%$34.4M
D
DFASDIMENSIONAL ETF TRUST
+2.8%$32.3M

Equity Positions (149)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
VANGUARD TAX-MANAGED FDS5.19%$59.3M989,110$42.39$59.92+$3.7M
SELECT SECTOR SPDR TR3.63%$41.4M146,988$199.15$281.86+$5.4M
VANGUARD INDEX FDS3.50%$39.9M135,832$155.34$293.79+$1.9M
VANGUARD INDEX FDS3.02%$34.4M197,125$117.53$174.58+$2.9M
DIMENSIONAL ETF TRUST2.83%$32.3M472,029$60.06$68.46+$3.1M

Industry Allocation

PETROLEUM REFINING
+2.0%
RETAIL-FAMILY CLOTHING STORES
+1.5%
ELECTRIC SERVICES
+1.5%
WHOLESALE-DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
+1.4%
FIRE, MARINE & CASUALTY INSURANCE
+1.3%