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Friday Financial

CIK:0002048792
Investment Adviser
$211M AUM
91 holdings
Dubuque, IA, United States
Founded:2024
5 employees
Latest filing:Sep 30, 2025

FRIDAY FINANCIAL is a US-based investment adviser headquartered in Dubuque, Iowa. Registered with the SEC in 2024, the firm manages assets for individual and institutional clients. With 5 employees, all of whom are investment professionals, the firm provides customized securities advice and portfolio management, focusing on delivering tailored solutions to its clients.

Investment Strategy

FRIDAY FINANCIAL provides investment advisory services, constructing and managing diversified portfolios tailored to the risk tolerance and investment objectives of its clients. The firm focuses on disciplined asset allocation and security selection, aiming for long-term capital appreciation and prudent risk management. It operates in a transparent, fiduciary capacity and reportedly does not act as a broker, ensuring alignment with client interests at all times.

Top Buys
I
ITOTISHARES TR
+$10.4M
S
SCHGSCHWAB STRATEGIC TR
+$3.7M
S
SCHFSCHWAB STRATEGIC TR
+$2.8M
B
BSVOEA SERIES TRUST
+$2.8M
S
SCHDSCHWAB STRATEGIC TR
+$2.1M
Top Sells
H
HMOPHARTFORD FDS EXCHANGE TRADED
-$246.6K
J
JMUBJ P MORGAN EXCHANGE TRADED F
-$109.2K
M
MSTRSTRATEGY INC
-$105.8K
C
CATCATERPILLAR INC
-$77.4K
F
FMBFIRST TR EXCH TRADED FD III
-$59.6K

Top Holdings

I
ITOTISHARES TR
+22.8%$54.4M
S
SCHGSCHWAB STRATEGIC TR
+7.7%$18.4M
B
BSVOEA SERIES TRUST
+5.4%$13.0M
V
VGITVANGUARD SCOTTSDALE FDS
+4.6%$11.0M
I
IDEVISHARES TR
+4.1%$9.8M

Equity Positions (91)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
I
ITOT
ISHARES TR22.76%$54.4M373,175$130.38$145.65+$10.4M
S
SCHG
SCHWAB STRATEGIC TR7.71%$18.4M577,286$28.32$31.91+$3.7M
B
BSVO
EA SERIES TRUST5.44%$13.0M573,223$21.36$22.65+$2.8M
V
VGIT
VANGUARD SCOTTSDALE FDS4.62%$11.0M183,777$58.63$60.03+$1.2M
I
IDEV
ISHARES TR4.11%$9.8M122,461$67.98$80.17+$1.6M

Industry Allocation

ELECTRONIC COMPUTERS
+1.9%
NATIONAL COMMERCIAL BANKS
+1.5%
MOTOR VEHICLES & PASSENGER CAR BODIES
+0.7%
COMMODITY CONTRACTS BROKERS & DEALERS
+0.6%
SEMICONDUCTORS & RELATED DEVICES
+0.5%