You're signed outSign in or to get full access.
High Falls Advisors, Inc.
High Falls Advisors, Inc. is an independent investment adviser headquartered in Rochester, NY, serving individuals, families, and employers since 2008. The firm provides comprehensive financial planning, retirement planning, tax planning and preparation, investment management, estate planning, and employee benefits counseling. With around 18 employees, High Falls Advisors focuses on personalized, fiduciary service, supporting clients throughout all stages of their financial lives.
Investment Strategy
High Falls Advisors employs a personalized, goals-based investment approach, tailoring professionally managed portfolios to each client’s unique financial objectives and circumstances. Acting as a fiduciary, the firm emphasizes long-term asset allocation, tax-efficient investing, and regular portfolio rebalancing, with comprehensive planning across retirement, wealth accumulation, and estate considerations. The firm combines investment management with broader financial planning strategies to help clients meet their unique goals while minimizing costs and taxes.
Latest 13F Filing Activity
High Falls Advisors, Inc. filed their most recent 13F report on Jun 30, 2025 disclosing 139 equity positions with a total 13F market value of $452M. The fund increased holdings in Blackrock Etf Trust, Ishares TR, Ishares Inc. among other positions. High Falls Advisors, Inc. reduced exposure to Ishares TR, Ishares Inc., Ishares TR among others.
Top Holdings
Equity Positions (139)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
I IUSB | ISHARES TR | 11.43% | $51.7M | 1,117,344 | $48.74 | $46.23 | -$5.0M |
I IVV | ISHARES TR | 7.95% | $35.9M | 57,857 | $412.17 | $620.90 | -$23.2M |
Q QUAL | ISHARES TR | 6.55% | $29.6M | 161,963 | $138.71 | $182.82 | +$1.7M |
E EFV | ISHARES TR | 6.17% | $27.9M | 439,058 | $56.83 | $63.48 | +$9.8M |
I IVW | ISHARES TR | 6.14% | $27.8M | 252,044 | $85.60 | $110.10 | +$909.7K |
Industry Allocation
Ask Fintool AI Agent
Get instant answers from SEC filings, earnings calls & more