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Prentice Wealth Management LLC
Prentice Wealth Management LLC is a registered investment adviser headquartered in Rochester, New York. Founded in 2008, the firm provides wealth management and financial planning services to a broad array of clients across the United States and internationally. The team is composed of experienced professionals, with a reported employee count of approximately 14 as of mid-2025, focusing on client-centric advice and goal attainment in an environment free of proprietary influence. Prentice serves individuals, families, and business clients, emphasizing fiduciary responsibility and long-term relationships.
Investment Strategy
Prentice Wealth Management LLC offers comprehensive wealth management through unbiased, fiduciary advice tailored to client goals. Their strategy emphasizes thorough financial planning, strategic portfolio management, and adherence to time-tested investment principles. By retaining a select group of advisers who collaborate closely with clients, the firm delivers personalized strategies across asset accumulation, distribution, and legacy planning. Portfolio construction includes diversified holdings, with a focus on quality advice and long-term value over short-term speculation.
Latest 13F Filing Activity
Prentice Wealth Management LLC filed their most recent 13F report on Sep 30, 2025 disclosing 111 equity positions with a total 13F market value of $406M. The fund increased holdings in Vanguard Index FDS, Ishares TR, Vanguard Intl Equity Index F among other positions. Prentice Wealth Management LLC reduced exposure to DBX Etf TR, J P Morgan Exchange Traded F, Toast Inc. among others.
Top Holdings
Equity Positions (111)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
V VTI | VANGUARD INDEX FDS | 16.64% | $67.5M | 205,699 | $191.36 | $328.17 | +$4.9M |
A AGG | ISHARES TR | 13.18% | $53.5M | 533,312 | $97.42 | $100.25 | +$4.1M |
V VT | VANGUARD INTL EQUITY INDEX F | 9.06% | $36.8M | 266,808 | $85.60 | $137.80 | +$2.7M |
S SCHP | SCHWAB STRATEGIC TR | 6.56% | $26.6M | 986,929 | $26.77 | $26.95 | +$1.8M |
E EQWL | INVESCO EXCHANGE TRADED FD T | 3.89% | $15.8M | 137,744 | $83.62 | $114.68 | +$948.3K |
Industry Allocation
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