North Capital, Inc.
North Capital, Inc. is an SEC-registered investment adviser headquartered in Salt Lake City, Utah. Founded in 2008, the firm specializes in providing technology-driven solutions and advisory services for private and alternative investments. North Capital offers transaction technology, brokerage, escrow, and custody services for primary and secondary markets in exempt securities. Their client base spans individuals, families, companies, non-profits, and other institutional investors. The firm employs approximately 20-50 professionals with expertise in alternative investments, financial technology, and compliance.
Investment Strategy
North Capital, Inc. focuses on offering objective, non-discretionary and discretionary investment advisory services tailored to private markets. Their approach includes due diligence, custom portfolio construction, and ongoing management across a variety of asset classes such as real estate, private equity, hedge funds, venture, private debt, direct investments in private companies, and digital assets. As a fiduciary and fee-only adviser, North Capital prioritizes unbiased advice, transparency, and thorough risk assessment for its clients, rebating any affiliate commissions and maintaining a strong focus on client-specific goals. The firm also operates a leading technology platform for executing, settling, and facilitating secondary trading in private securities.
Latest 13F Filing Activity
North Capital, Inc. filed their most recent 13F report on Sep 30, 2025 disclosing 713 equity positions with a total 13F market value of $129M. The fund increased holdings in SPDR Series Trust, Dimensional Etf Trust, Apple Inc. among other positions. North Capital, Inc. reduced exposure to Grayscale Bitcoin Mini TR Et, Vanguard Scottsdale FDS, Baxter Intl Inc. among others.
Top Holdings
Equity Positions (713)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
B BIL | SPDR SERIES TRUST | 23.71% | $30.6M | 334,013 | $91.73 | $91.75 | +$3.8M |
D DFAU | DIMENSIONAL ETF TRUST | 9.83% | $12.7M | 277,735 | $38.79 | $45.76 | +$1.5M |
A AAPL | APPLE INC | 4.75% | $6.1M | 24,117 | $216.40 | $254.63 | +$1.2M |
D DFAI | DIMENSIONAL ETF TRUST | 4.08% | $5.3M | 144,963 | $31.98 | $36.35 | +$843.5K |
D DFAE | DIMENSIONAL ETF TRUST | 3.46% | $4.5M | 141,847 | $26.24 | $31.53 | +$617.3K |
Industry Allocation
Investment Team (1)
| Name | Role | Location | |
|---|---|---|---|
 | Associate | Salt Lake City, UT , United States |