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Obsidian Personal Planning Solutions LLC

CIK:0001909128
Investment Adviser
$407M AUM
113 holdings
Rockville, MD, United States
Founded:2011
10 employees
Latest filing:Jun 30, 2025

Obsidian Personal Planning Solutions LLC is a Maryland-based independent Registered Investment Adviser founded in 2011 and headquartered in Rockville, MD. The firm specializes in financial planning and investment management, primarily serving high-net-worth individuals, families, and those needing business succession planning. As of 2025, Obsidian has about 10 employees and is known for its boutique approach, recently becoming part of the Merit Financial Advisors group to strengthen its resources and reach.

Investment Strategy

Obsidian Personal Planning Solutions LLC provides comprehensive financial planning and investment management, focusing especially on business succession, retirement planning, and wealth accumulation for individuals and families. The firm manages both discretionary and non-discretionary accounts, with a significant portion of assets devoted to high-net-worth individuals. Obsidian builds diversified portfolios, employing a long-term, client-centric strategy tailored to personal goals, and emphasizes risk management, ongoing monitoring, and customized solutions, including specialized guidance for business owners.

Top Buys
X
XARSPDR SERIES TRUST
+$1.8M
I
IJRISHARES TR
+$1.7M
S
SPYGSPDR SERIES TRUST
+$1.5M
C
CGGRCAPITAL GROUP GROWTH ETF
+$1.5M
C
CIBRFIRST TR EXCHANGE TRADED FD
+$1.1M
Top Sells
D
DFSDISCOVER FINL SVCS
-$226.7K
M
MARMARRIOTT INTL INC NEW
-$88.2K
B
BRK-BBERKSHIRE HATHAWAY INC DEL
-$75.2K
M
MCDMCDONALDS CORP
-$46.2K
A
AAPLAPPLE INC
-$22.6K

Top Holdings

S
SPIBSPDR SERIES TRUST
+9.0%$22.2M
I
IJRISHARES TR
+6.2%$15.3M
V
VTVVANGUARD INDEX FDS
+5.8%$14.4M
J
JPIEJ P MORGAN EXCHANGE TRADED F
+5.4%$13.3M
S
SCHDSCHWAB STRATEGIC TR
+4.6%$11.4M

Equity Positions (112)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
S
SPIB
SPDR SERIES TRUST8.97%$22.2M659,808$33.22$33.58+$730.5K
I
IJR
ISHARES TR6.18%$15.3M139,695$100.65$109.29+$1.7M
V
VTV
VANGUARD INDEX FDS5.84%$14.4M81,641$140.29$176.74+$1.0M
J
JPIE
J P MORGAN EXCHANGE TRADED F5.39%$13.3M287,787$46.08$46.32+$489.7K
S
SCHD
SCHWAB STRATEGIC TR4.63%$11.4M431,559$27.19$26.50+$726.8K

Industry Allocation

ELECTRONIC COMPUTERS
+1.5%
SERVICES-PREPACKAGED SOFTWARE
+1.0%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+0.8%
COMPUTER & OFFICE EQUIPMENT
+0.7%
NATIONAL COMMERCIAL BANKS
+0.6%