Obsidian Personal Planning Solutions LLC
Obsidian Personal Planning Solutions LLC is a Maryland-based independent Registered Investment Adviser founded in 2011 and headquartered in Rockville, MD. The firm specializes in financial planning and investment management, primarily serving high-net-worth individuals, families, and those needing business succession planning. As of 2025, Obsidian has about 10 employees and is known for its boutique approach, recently becoming part of the Merit Financial Advisors group to strengthen its resources and reach.
Investment Strategy
Obsidian Personal Planning Solutions LLC provides comprehensive financial planning and investment management, focusing especially on business succession, retirement planning, and wealth accumulation for individuals and families. The firm manages both discretionary and non-discretionary accounts, with a significant portion of assets devoted to high-net-worth individuals. Obsidian builds diversified portfolios, employing a long-term, client-centric strategy tailored to personal goals, and emphasizes risk management, ongoing monitoring, and customized solutions, including specialized guidance for business owners.
Top Holdings
Equity Positions (112)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) | 
|---|---|---|---|---|---|---|---|
| SSPIB | SPDR SERIES TRUST | 8.97% | $22.2M | 659,808 | $33.22 | $33.58 | +$730.5K | 
| IIJR | ISHARES TR | 6.18% | $15.3M | 139,695 | $100.65 | $109.29 | +$1.7M | 
| VVTV | VANGUARD INDEX FDS | 5.84% | $14.4M | 81,641 | $140.29 | $176.74 | +$1.0M | 
| JJPIE | J P MORGAN EXCHANGE TRADED F | 5.39% | $13.3M | 287,787 | $46.08 | $46.32 | +$489.7K | 
| SSCHD | SCHWAB STRATEGIC TR | 4.63% | $11.4M | 431,559 | $27.19 | $26.50 | +$726.8K |