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    Marriott International Inc (MAR)

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    Marriott International, Inc. (MAR) is a global operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties under more than 30 brand names across 139 countries and territories . The company operates under an asset-light business model, primarily managing or franchising hotels rather than owning them, which allows it to focus on management, franchising, and licensing . Marriott's revenue streams include management fees, franchise fees, and cost reimbursement revenue, with a strong emphasis on expanding its brand presence and enhancing customer loyalty through its Marriott Bonvoy loyalty program .

    1. U.S. & Canada - Manages and franchises hotels and lodging properties across the United States and Canada, contributing significantly to the company's revenue.
    2. International - Operates and franchises properties in regions outside the U.S. and Canada, including Europe, Middle East & Africa (EMEA), Greater China, and Asia Pacific excluding China (APEC).
    3. Unallocated Corporate and Other - Includes operations in the Caribbean & Latin America (CALA) and other corporate activities not allocated to specific segments.
    Initial Price$242.19July 1, 2024
    Final Price$246.08October 1, 2024
    Price Change$3.89
    % Change+1.61%

    What went well

    • Marriott is experiencing strong demand in the group travel segment, with companies both renewing and adding new conventions, and larger groups scheduling further ahead to secure dates and space. This trend is expected to continue into 2025, benefiting Marriott's significant lead in the group hotel portfolio.
    • The expansion into the mid-scale segment with the City Express brand is showing strong initial demand in the U.S. and Canada, with franchise applications already coming in, deals being approved, and openings expected in the next few months. This enhances Marriott's growth prospects in a high-growth market segment.
    • Marriott's cost-saving initiatives are anticipated to yield $80 to $90 million of annual G&A cost reductions beginning in 2025, which should enhance profitability. Additionally, the company is looking at efficiencies and savings to benefit owners and franchisees, potentially strengthening relationships and growth opportunities.

    What went wrong

    • Elevated construction costs and limited debt availability are impeding Marriott's construction start volumes, hindering growth compared to pre-pandemic levels.
    • Marriott is increasingly using key money across more tiers, potentially impacting investment returns, as key money is now being used in a broader section of quality tiers than in the past.
    • Marriott had to reserve $70 million for an operating profit guarantee from the Starwood acquisition, which reflects an unusual exposure and could impact financials.

    Q&A Summary

    1. G&A Cost Savings
      Q: What's the plan for G&A cost savings in 2025?
      A: We plan to achieve annual G&A cost savings of $80 to $90 million beginning in 2025, based on this year's cost base. This will result in sustainable expense reductions.

    2. China Performance
      Q: What's the outlook for China RevPAR growth?
      A: Despite limited impact from recent economic stimulus, we see China's performance potentially being flat in 2025, absent significant new stimulus. However, we've observed slightly better-than-expected RevPAR in Greater China as we moved through Q3 and into October, with a marginal pickup in cross-border travel to Tier 1 cities.

    3. Fee Growth and IMF
      Q: How are fee growth and incentive management fees trending?
      A: Fee growth can be lumpy quarter-over-quarter due to factors like lower year-over-year incentive management fees in regions like Greater China and renovation impacts. However, we're pleased with strong room signings and conversions coming into the system, supporting future fee growth. In Q3, 22% of our managed hotels in the U.S. and Canada paid an incentive fee, consistent with the prior quarter. ,

    4. Net Unit Growth Outlook
      Q: What's the outlook for net unit growth?
      A: We remain confident in our 3-year CAGR of 5% to 5.5% net unit growth, supported by a strong pipeline and continued momentum in signings and conversions. Our new mid-scale offerings, like City Express, are generating strong franchise demand, which will contribute to future growth. , ,

    5. Corporate Negotiated Rates
      Q: What's expected for 2025 corporate negotiated rates?
      A: Early discussions indicate we're targeting a mid-single-digit increase in corporate negotiated rates for 2025, and the teams feel positive about achieving this target.

    6. Leisure Demand Trends
      Q: How is leisure demand expected to trend in 2025?
      A: We expect 2025 to look similar to the back half of 2024, with leisure demand up slightly but not taking a big jump. The normalization of pent-up leisure travel is being offset by continued strength in business transient and group segments. ,

    7. Group Business Strength
      Q: How is the group business pacing for 2025?
      A: Group business for 2025 looks strong in terms of room nights and ADR. We're seeing both existing companies renewing and growth from industries that hadn't fully returned. Availability of dates and space is becoming a challenge, pushing larger groups to plan further ahead. ,

    8. Capital Allocation and Asset Sales
      Q: What's the plan for capital returns and potential asset sales?
      A: Our philosophy remains to invest in valuable growth while returning excess cash to shareholders. We expect to stay solidly in the investment-grade leverage range. We're always evaluating our owned assets for potential sales, especially as we near the end of renovations on properties like W Union Square and the Elegant portfolio in Barbados. ,

    9. Key Money Trends
      Q: Any changes in key money usage for new deals?
      A: Approximately one-third of our deals use key money, consistent with past trends. While key money is used across more tiers now, the amount per deal remains similar. We don't see meaningful increases in this element of our investment profile.

    10. Developer Sentiment and Interest Rates
      Q: How are interest rates affecting developer plans?
      A: Developers consider all variables impacting returns, including interest rates. While they watch Fed actions closely, availability of debt and high construction costs are bigger impediments to new construction starts than current interest rates. ,

    11. Ancillary Spend Trends
      Q: How is consumer ancillary spend evolving?
      A: Food and beverage revenue for meetings and events remains strong. While there's some pullback in outlets and lounges, growth continues—especially in luxury hotels, where we saw a 2% increase in outlet and lounge revenue in Q3, excluding Greater China.

    12. Corporate Travel Recovery
      Q: What's the status of corporate travel recovery?
      A: Business transient RevPAR continues to grow quarter-over-quarter. Notably, large corporate travel is returning, complementing the recovery we've seen from small and medium-sized businesses.

    13. Non-RevPAR Fees
      Q: What's the outlook for non-RevPAR fees growth?
      A: We expect non-RevPAR fees to grow at the top end of single digits, around 9% to 10% for the full year. In Q3, residential branding fees more than doubled to $18 million from $7 million a year ago.

    14. Bonvoy Membership and Direct Bookings
      Q: How are Bonvoy membership and direct bookings trending?
      A: Bonvoy membership has reached 219 million members. Direct bookings remain steady in the low 70% range, with OTA bookings stable at 12% to 13%. We've seen slight growth in GDS bookings due to larger corporations returning to travel.

    15. Impact of Renovations on Fees
      Q: How will renovations impact fees moving forward?
      A: While renovations can temporarily affect fees, we don't expect them to impact things meaningfully as we move into 2025. We'll consider renovation effects in our budgeting process and fee guidance. ,

    Guidance Changes

    Quarterly guidance for Q4 2024:

    • Gross Fee Revenues: 4%–5% (no prior guidance)
    • RevPAR Growth: 2%–3% (no prior guidance)
    • Owned, Leased, and Other Revenue: $95M (no prior guidance)

    Annual guidance for FY 2024:

    • Net Room Growth: 6.5% (raised from 5.5%–6.0% )
    • Gross Fee Revenues: $5.13B–$5.15B (no change from $5.1B–$5.2B )
    • Global RevPAR Growth: 3%–4% (no change from 3%–4% )
    • Adjusted EBITDA: $4.93B–$4.96B (lowered from $4.95B–$5.00B )
    • Adjusted EPS: $9.19–$9.27 (lowered from $9.23–$9.40 )
    • Investment Spending: $1.1B–$1.2B (raised from $1.0B–$1.2B )
    • G&A Expense: 4%–5% (raised from 1%–2% )
    • Owned, Leased, and Other Revenue: $346M (no change from $345M–$350M )
    • Shareholder Returns: $4.4B (raised from $4.3B )

    Annual guidance for 2025:

    • Cost Reductions: $80M–$90M (no prior guidance)
    NamePositionStart DateShort Bio
    Anthony G. (Tony) CapuanoPresident and Chief Executive OfficerFebruary 2023Anthony G. (Tony) Capuano has been serving as the President and Chief Executive Officer of Marriott International since February 2023. He was appointed as CEO in February 2021. Before becoming CEO, Capuano was the Group President of Global Development, Design, and Operations Services from 2020 to 2021. He began his career at Marriott in 1995 .
    Satyajit (Satya) AnandPresident, Europe, Middle East & AfricaOctober 2020Satyajit (Satya) Anand was appointed as President, Europe, Middle East & Africa (EMEA) for Marriott International in October 2020. He is responsible for developing and managing Marriott's portfolio in the region. Mr. Anand began his career with Marriott International in 1988 .
    Benjamin T. (Ty) BrelandExecutive Vice President and Chief Human Resources OfficerOctober 2021Benjamin T. (Ty) Breland is the Executive Vice President and Chief Human Resources Officer at Marriott International. He was appointed to this role effective October 2021. Prior to this appointment, Mr. Breland served as the Global HR Officer for Talent Development & Organizational Capability starting in 2016 .
    Kathleen K. (Leeny) ObergChief Financial Officer and Executive Vice President, DevelopmentFebruary 2023Kathleen K. (Leeny) Oberg was appointed as Executive Vice President and Chief Financial Officer of Marriott International, Inc. in January 2016. She began leading the company's Global Development organization and was appointed Chief Financial Officer and Executive Vice President, Development in February 2023 .
    Drew L. PintoExecutive Vice President and Chief Revenue & Technology OfficerFebruary 2023Drew L. Pinto was appointed as Executive Vice President and Chief Revenue & Technology Officer in February 2023. He is responsible for leading global sales and support channels, revenue management, digital, and information technology strategy for the company. Since joining the company in 2004, Mr. Pinto has held various leadership roles .
    Rena Hozore ReissExecutive Vice President and General CounselDecember 2017Rena Hozore Reiss was appointed as Executive Vice President and General Counsel of Marriott International, Inc. in December 2017. Before this role, she served as Executive Vice President, General Counsel, and Corporate Secretary at Hyatt Hotels. She was an attorney in Marriott's law department from 2000 to 2010 .
    Peggy F. RoeExecutive Vice President and Chief Customer OfficerFebruary 2023Peggy F. Roe was appointed as Executive Vice President and Chief Customer Officer in February 2023. She is responsible for overseeing the development and execution of all aspects of Marriott's global consumer strategy. Since joining Marriott in 2003, Ms. Roe has held various leadership roles focused on growth and innovation .
    William P. (Liam) BrownGroup President, United States and CanadaJanuary 1, 2021William P. (Liam) Brown is the Group President, United States and Canada at Marriott International. He was appointed to this role effective January 1, 2021. Prior to this position, Mr. Brown served as the President and Managing Director of Europe from 2018 to 2019 .
    Felitia O. LeeController and Chief Accounting OfficerAugust 2020Felitia O. Lee was appointed as Marriott's Controller and Chief Accounting Officer and principal accounting officer effective August 2020. She is responsible for the global accounting operations of the company, including oversight of financial reporting and analysis, accounting policy, and general accounting .
    Yibing MaoPresident, Greater ChinaFebruary 2023Yibing Mao was appointed as President, Greater China in February 2023. She is responsible for developing and managing Marriott's portfolio in the region. Ms. Mao joined Marriott in 1996 and held the title of Senior Vice President & Chief Counsel, Asia Pacific from May 2016 until she stepped down in 2020 .
    Rajeev (Raj) MenonPresident, Asia Pacific Excluding ChinaOctober 2019Rajeev (Raj) Menon was appointed as President, Asia Pacific Excluding China (APEC) in October 2019. He is responsible for developing and managing Marriott's portfolio in the region. Mr. Menon joined Marriott International in April 2001 as the General Manager of Renaissance Mumbai Hotel and Convention Center .
    1. Given the signs of slowing growth in ancillary spending at outlets and lounges outside of luxury hotels, how does management plan to address this pullback and drive ancillary revenue growth across the broader portfolio?

    2. With the $70 million operating profit guarantee from the Starwood acquisition now fully reserved, are there any other long-term guarantees or liabilities from past acquisitions that could impact future financials?

    3. Despite overall room night growth aligning with GDP growth, are there specific segments where demand has not met expectations this year, and how are you adjusting your strategy for those segments heading into 2025?

    4. As you expand the City Express brand into the competitive midscale market in North America, what challenges do you anticipate, and how will you differentiate your offering to attract both franchisees and guests? ,

    5. You mentioned undertaking an enterprise-wide process to enhance effectiveness and efficiency; can you provide specifics on the expected cost savings and how these changes might affect your operations and corporate structure?

    Program DetailsProgram 1
    Approval DateNovember 9, 2023
    End Date/DurationN/A
    Total additional amount25 million shares
    Remaining authorization amount15.7 million shares
    DetailsPart of capital allocation strategy to return excess capital to shareholders

    Q3 2024 Earnings Call

    • Issued Period: Q3 2024
    • Guided Period: Q4 2024 and FY 2024
    • Guidance:
      1. Shareholder Returns: Approximately $4.4 billion for the full year.
      2. Net Room Growth: Around 6.5% for 2024.
      3. Cost Reductions: Annual pretax general and administrative cost reductions of $80 million to $90 million beginning in 2025.
      4. Gross Fee Revenues: Fourth quarter growth of 4% to 5%; full year growth of 6% to 7% to between $5.13 billion and $5.15 billion.
      5. RevPAR Growth: Global RevPAR growth of 2% to 3% in Q4; full-year growth of 3% to 4%.
      6. Adjusted EBITDA: Full-year total between $4.93 billion and $4.96 billion.
      7. Adjusted EPS: Full-year between $9.19 and $9.27.
      8. Investment Spending: Full-year of $1.1 billion to $1.2 billion.
      9. G&A Expense: Full-year increase of 4% to 5%.
      10. Owned, Leased, and Other Revenue: Q4 total of roughly $95 million; full year around $346 million .

    Q2 2024 Earnings Call

    • Issued Period: Q2 2024
    • Guided Period: FY 2024
    • Guidance:
      1. Net Rooms Growth: 5.5% to 6% for the full year.
      2. Investment Spending: $1 billion to $1.2 billion for the full year.
      3. Global RevPAR Growth: 3% to 4% for Q3 and the full year.
      4. Gross Fee Revenues: 6% to 7% increase, totaling $5.1 billion to $5.2 billion.
      5. Owned, Leased, and Other Revenues Net of Expenses: $75 million for Q3; $345 million to $350 million for the full year.
      6. G&A Expense: Increase of 1% to 2% year-over-year.
      7. Adjusted EBITDA: Increase of 6% to 8%, reaching $4.95 billion to $5 billion.
      8. Adjusted EPS: Between $9.23 and $9.40.
      9. Effective Tax Rate: Just above 25%.
      10. Capital Returns to Shareholders: Approximately $4.3 billion .

    Q1 2024 Earnings Call

    • Issued Period: Q1 2024
    • Guided Period: FY 2024
    • Guidance:
      1. Owned, Leased, and Other Revenues: $335 million to $345 million.
      2. G&A Expense: Increase of 1% to 3% year-over-year.
      3. Full Year Adjusted EBITDA: Increase of 7% to 9% to $5 billion to $5.1 billion.
      4. Effective Tax Rate: Just above 25%.
      5. Adjusted EPS: Between $9.31 and $9.65.
      6. Net Rooms Growth: 5.5% to 6%.
      7. Capital Returns to Shareholders: $4.2 billion to $4.4 billion.
      8. Full Year Investment Spending: $1 billion to $1.2 billion.
      9. Global RevPAR Growth: 4% to 5% in Q2; 3% to 5% for the full year.
      10. Gross Fee Revenues: Increase of 7% to 9% to $5.2 billion to $5.3 billion.
      11. Non-RevPAR-Related Fees: Increase of 9% to 10%.
      12. Fee Growth: 7% to 8% for Q2 .

    Q4 2023 Earnings Call

    • Issued Period: Q4 2023
    • Guided Period: FY 2024
    • Guidance:
      1. RevPAR Growth: Increase of 3% to 5% for the full year.
      2. Gross Fees: Increase of 6% to 8% to $5.1 billion to $5.2 billion.
      3. Owned, Leased, and Other Revenues: $320 million to $330 million.
      4. G&A Expense: Flat to up 2% year-over-year.
      5. Adjusted EBITDA: Increase of 5% to 8% to $4.9 billion to $5 billion.
      6. Effective Tax Rate: Around 25%.
      7. Capital Returns to Shareholders: $4.1 billion to $4.3 billion.
      8. Investment Spending: $1 billion to $1.2 billion.
      9. Net Rooms Growth: 5.5% to 6%.
      10. Group Revenue: Increase of nearly 13% globally and 11% in the U.S. and Canada .

    Competitors mentioned in the company's latest 10K filing.

    • Hilton
    • IHG Hotels & Resorts
    • Hyatt
    • Wyndham Hotels & Resorts
    • Accor
    • Choice Hotels
    • Best Western Hotels & Resorts
    • Airbnb (online platform for short-term rentals)
    • Vrbo (online platform for short-term rentals)
    • Expedia.com (online travel services platform)
    • Priceline.com (online travel services platform)
    • Booking.com (online travel services platform)
    • Travelocity.com (online travel services platform)
    • Orbitz.com (online travel services platform)
    • Ctrip.com (online travel services platform)
    • Google (search engine competing for guests)
    • Bing (search engine competing for guests)
    • Yahoo (search engine competing for guests)
    • Baidu (search engine competing for guests)