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Pacific Sun Financial Corp.

CIK:0000947517
Investment Adviser
$290M AUM
188 holdings
Los Angeles, CA, USA
Founded:1985
6 employees
Latest filing:Jun 30, 2025

Pacific Sun Financial Corp is an independent, fee-based financial services and investment advisory firm headquartered in Los Angeles, California. Founded in 1985, it offers comprehensive personal money management, financial and retirement planning, tax reduction, and wealth preservation services to individuals and businesses, particularly high net worth clients. The firm has a long-standing commitment to 'Service, Trust, and Performance' and is led by President and CFP Mitch Fisher. Pacific Sun Financial Corp serves a diverse client base, including professionals from various industries, and is staffed by experienced professionals with strong educational backgrounds.

Investment Strategy

Pacific Sun Financial Corp focuses on long-term, customized, and diversified investment strategies designed to build smart portfolios and manage risk and volatility. Its philosophy emphasizes time-tested methods, steady growth, and the ability to withstand market fluctuations. The firm aims to provide high-quality planning and investment management services tailored to client needs, with an emphasis on service, trust, and performance. Their approach includes personal financial planning, retirement plans, tax strategies, and wealth preservation solutions.

Top Buys
F
FDNFIRST TR EXCHANGE-TRADED FD
+$1.4M
X
XLKSELECT SECTOR SPDR TR
+$978.5K
X
XARSPDR SERIES TRUST
+$844.9K
P
PPAINVESCO EXCHANGE TRADED FD T
+$710.6K
C
CIBRFIRST TR EXCHANGE TRADED FD
+$680.2K
Top Sells
A
AAPLAPPLE INC
-$462.9K
P
PSCHINVESCO EXCH TRADED FD TR II
-$270.2K
B
BRK-BBERKSHIRE HATHAWAY INC DEL
-$267.9K
P
PJPINVESCO EXCHANGE TRADED FD T
-$225.2K
I
IXJISHARES TR
-$222.9K

Top Holdings

A
AAPLAPPLE INC
+5.1%$9.8M
F
FDNFIRST TR EXCHANGE-TRADED FD
+4.1%$7.9M
B
BRK-BBERKSHIRE HATHAWAY INC DEL
+3.2%$6.2M
X
XLKSELECT SECTOR SPDR TR
+2.6%$4.9M
S
SLYGSPDR SERIES TRUST
+2.5%$4.8M

Equity Positions (188)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
A
AAPL
APPLE INC5.10%$9.8M47,587$192.04$205.17-$462.9K
F
FDN
FIRST TR EXCHANGE-TRADED FD4.12%$7.9M29,270$162.99$269.33+$1.4M
B
BRK-B
BERKSHIRE HATHAWAY INC DEL3.24%$6.2M12,755$349.51$485.77-$267.9K
X
XLK
SELECT SECTOR SPDR TR2.58%$4.9M19,513$177.95$253.23+$978.5K
S
SLYG
SPDR SERIES TRUST2.52%$4.8M54,440$77.01$88.75+$200.7K

Industry Allocation

ELECTRONIC COMPUTERS
+5.1%
FIRE, MARINE & CASUALTY INSURANCE
+3.2%
REAL ESTATE INVESTMENT TRUSTS
+2.0%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+1.9%
MOTOR VEHICLES & PASSENGER CAR BODIES
+1.6%