Jake Heyer

Jake M. Heyer, CFP®, AIF®, serves as Senior Managing Director at Park Place Advisors, a division of Park Place Capital Corp, based in Tupelo, Mississippi. In this leadership role, he oversees client advisory services and is integral to the firm's investment decision-making and client relationship management. Park Place Capital specializes in providing fiduciary investment advice to institutional, mutual fund, and high-net-worth individual clients, focusing on building tailored solutions that emphasize consistent, repeatable performance and exceptional service.

Heyer’s advisory practice covers a broad spectrum of asset classes, with a focus on multi-asset portfolio construction for complex clients, including equities, fixed income, and alternative investments. His expertise includes navigating risk-adjusted portfolio strategies and guiding clients through market cycles, serving the needs of both institutional and individual investors.

He holds both the Certified Financial Planner (CFP®) and Accredited Investment Fiduciary (AIF®) designations, demonstrating deep expertise in fiduciary best practices and comprehensive financial planning. Throughout his career, Heyer has been recognized for his commitment to client-centered investment strategies and thought leadership within the Southeast investment advisory sector, especially in the Mississippi and Alabama markets.