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Pure Portfolios Holdings LLC
Pure Portfolios Holdings LLC is a privately owned registered investment adviser headquartered in Lake Oswego, Oregon. Founded in 2016 and restructured as an independent LLC in 2020, the firm serves over 285 clients, primarily individuals, families, non-profit organizations, and retirement plans across the US. With a focus on low-fee, evidence-based investment management and financial planning, Pure Portfolios differentiates itself through a modern, transparent, and client-first approach. They offer a range of services including business planning, cash flow forecasting, tax planning, trust and estate planning, and investment management. The firm is owned by William Weber Jr. and Nik Schuurmans and currently reports over $293 million in assets under management as of December 31, 2023. Pure Portfolios employs a small team focused on personalized service and responsiveness to client needs.
Investment Strategy
Pure Portfolios employs an evidence-based, rules-based investment philosophy, aiming to deliver risk-aware, highly diversified portfolios tailored to each client’s risk capacity and financial objectives. The firm avoids market timing and emotionally-driven decisions, instead relying on a systematic, formulaic process for portfolio adjustments. Their approach emphasizes downside risk management, especially for clients nearing or in retirement, and aims to boost after-tax returns through tax efficiency. Portfolios are constructed using transparent, low-cost strategies, and clients are granted direct access to holdings and performance portals. The firm avoids involving third-party managers or high-fee mutual funds, instead managing portfolios in-house for greater accountability and reduced costs.
Latest 13F Filing Activity
Pure Portfolios Holdings LLC filed their most recent 13F report on Sep 30, 2025 disclosing 103 equity positions with a total 13F market value of $320M. The fund increased holdings in Etfs Gold TR, Schwab Strategic TR, SPDR Series Trust among other positions. Pure Portfolios Holdings LLC reduced exposure to Vanguard Mun BD FDS, Schwab Strategic TR, Cathay Gen Bancorp among others.
Top Holdings
Equity Positions (103)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
S SGOL | ETFS GOLD TR | 11.68% | $37.4M | 1,015,090 | $25.21 | $36.81 | +$5.5M |
S SCHX | SCHWAB STRATEGIC TR | 9.81% | $31.4M | 1,191,721 | $22.62 | $26.34 | -$480.0K |
S SCHF | SCHWAB STRATEGIC TR | 8.03% | $25.7M | 1,102,732 | $20.58 | $23.28 | +$1.4M |
S SCHR | SCHWAB STRATEGIC TR | 5.22% | $16.7M | 664,437 | $25.19 | $25.13 | +$874.7K |
S SCHE | SCHWAB STRATEGIC TR | 5.12% | $16.4M | 491,160 | $29.12 | $33.37 | +$1.5M |
Industry Allocation
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