Verity Asset Management, Inc.
Verity Asset Management, Inc. is a Registered Investment Adviser headquartered in Durham, North Carolina. Founded in 1996, the firm serves individual investment clients, employers, and financial advisors nationwide, with a specialized focus on retirement plans for educators, wealth management, retirement income planning, and investment advisor support. As of 2025, Verity manages over $1 billion in assets and employs approximately 67 professionals. In July 2025, Verity was acquired by Simplicity Group Holdings but continues to operate under the Verity brand, led by its existing management team.
Investment Strategy
Verity Asset Management focuses on client-centered, holistic financial solutions emphasizing wealth accumulation and preservation. The firm provides tailored investment management, retirement account oversight for educators, comprehensive retirement income planning, and advisory services to employer retirement plans. Verity is known for innovative use of technology and a strong presence in the 403(b) retirement space. Its investment philosophy prioritizes fiduciary duty, diversification, and long-term, goal-oriented strategies designed to serve both individual and institutional clients.
Top Holdings
Equity Positions (200)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
S SPY | SPDR SP 500 ETF TR TR UNIT | 8.62% | $18.1M | 29,214 | $480.88 | $617.85 | +$3.0M |
J JEPI | J P MORGAN EXCHANGE-TRADED FD | 3.70% | $7.8M | 136,417 | $55.09 | $56.85 | +$119.6K |
B BSJQ | INVESCO BULLETSHARES 2026 HIGH YIELD CORPORATE BOND ETF | 3.67% | $7.7M | 328,992 | $23.21 | $23.33 | +$1.4M |
B BSJP | INVESCO BULLETSHARES 2025 HIGH YIELD CORPORATE BOND ETF | 3.44% | $7.2M | 312,153 | $23.01 | $23.07 | -$1.3K |
I IVV | ISHARES CORE SP 500 ETF | 2.80% | $5.9M | 9,455 | $524.02 | $620.90 | -$5.7M |