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Smith, Salley & Associates

CIK:0001482012
Investment Adviser
$2B AUM
263 holdings
Greensboro, NC, United States
Founded:2003
20 employees
Latest filing:Sep 30, 2025

Smith, Salley & Associates, founded in 2003, is one of the largest owner-operated wealth management firms in North Carolina, headquartered in Greensboro. With a team of 20 employees, they offer comprehensive financial planning, investment management, and trust services to a diverse clientele including individuals, high-net-worth clients, institutions, charities, and businesses. The firm provides highly personalized, fee-based advisory solutions with a focus on transparency, accessibility, and long-term partnership with clients, serving over a thousand families.

Investment Strategy

Smith, Salley & Associates employs a personalized investment strategy, building customized portfolios tailored to each client’s goals and needs. Their approach includes comprehensive financial planning integrated with investment management, seeking to minimize costs and maximize returns through transparency and candid communication. They focus on understanding the full financial picture of each client and designing portfolios that prioritize long-term growth and financial security. The firm emphasizes clear, ongoing communication and unbiased, goal-driven advice.

Top Buys
N
NVDANVIDIA CORPORATION
+$24.8M
A
AAPLAPPLE INC
+$21.0M
G
GOOGALPHABET INC
+$19.7M
L
LLYELI LILLY & CO
+$13.5M
A
AVGOBROADCOM INC
+$9.4M
Top Sells
S
STZCONSTELLATION BRANDS INC
-$11.7M
M
MRKMERCK & CO INC
-$9.0M
R
ROPROPER TECHNOLOGIES INC
-$2.7M
A
ACNACCENTURE PLC IRELAND
-$2.6M
P
PAYXPAYCHEX INC
-$2.4M

Top Holdings

N
NVDANVIDIA CORPORATION
+7.8%$150.8M
M
MSFTMICROSOFT CORP
+6.3%$121.7M
A
AAPLAPPLE INC
+5.4%$104.5M
G
GOOGALPHABET INC
+3.4%$66.7M
A
AMZNAMAZON COM INC
+3.1%$60.3M

Equity Positions (263)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
N
NVDA
NVIDIA CORPORATION7.76%$150.8M808,419$54.43$186.58+$24.8M
M
MSFT
MICROSOFT CORP6.26%$121.7M234,981$177.95$517.95+$9.4M
A
AAPL
APPLE INC5.38%$104.5M410,211$91.81$254.63+$21.0M
G
GOOG
ALPHABET INC3.43%$66.7M273,963$91.15$243.55+$19.7M
A
AMZN
AMAZON COM INC3.10%$60.3M274,797$114.26$219.57+$2.6M

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+13.4%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+10.8%
SERVICES-PREPACKAGED SOFTWARE
+6.9%
ELECTRONIC COMPUTERS
+5.4%
PHARMACEUTICAL PREPARATIONS
+5.2%