Salem Investment Counselors Inc.
Salem Investment Counselors Inc., founded in 1979, is an independent investment advisory and financial planning firm headquartered in Winston-Salem, North Carolina. Originally established to serve a prominent North Carolina family, the firm now provides investment management, financial planning, estate planning, and tax planning for a diverse clientele, including individuals and institutions. It manages over $3.85 billion in assets and employs approximately 20 professionals, of whom 12 are dedicated investment advisors. Salem is known for its personalized, client-focused service and commitment to integrity and long-term relationships.
Investment Strategy
Salem Investment Counselors focuses on constructing customized portfolios of high-quality companies with proven track records and strong growth prospects. Each client portfolio is tailored through hand-picking individual securities to match specific needs; there is no one-size-fits-all approach. For fixed income allocations, the firm emphasizes risk management and income stability. Salem operates on a fee-only basis, maintaining transparency and independence, and does not sell financial products or insurance.
Top Holdings
Equity Positions (1,194)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
L LOW | LOWES COS INC | 10.02% | $350.0M | 1,392,826 | $238.97 | $251.31 | +$39.9M |
N NVDA | NVIDIA CORPORATION | 7.79% | $272.2M | 1,458,628 | $13.62 | $186.58 | +$39.3M |
A AAPL | APPLE INC | 7.11% | $248.4M | 975,635 | $17.53 | $254.63 | +$48.3M |
M MSFT | MICROSOFT CORP | 5.91% | $206.4M | 398,460 | $63.82 | $517.95 | +$8.2M |
P PLTR | PALANTIR TECHNOLOGIES INC | 3.74% | $130.6M | 715,870 | $10.09 | $182.42 | +$19.3M |