Don Woodley

Don Woodley is Principal and co-founder of Woodley Farra Manion Portfolio Management, based in Indianapolis, IN. Since 1995, he has helped lead the firm's research-driven investment process and oversees portfolio management for high-net-worth individuals and institutional clients. Don works with a team of seasoned professionals to develop focused, value-oriented equity portfolios emphasizing larger, dividend-paying companies with strong free cash flow and robust balance sheets.

Don's investment expertise centers on US large-cap equities, especially companies demonstrating sustainable earnings and dividend growth. The firm's approach integrates fundamental, quantitative, and technical analysis to identify undervalued opportunities across diverse sectors, with a strict emphasis on risk management and long-term wealth preservation. He is directly involved in all stages of security selection and the ongoing oversight of client portfolios, ensuring alignment with client objectives and fiduciary standards.

Prior to founding Woodley Farra Manion, Don was a senior vice president at a smaller investment firm, building over 38 years of experience in the asset management industry. He holds a B.S. in Business with a concentration in Finance and Financial Management Services from Indiana University Bloomington, and is recognized for his principled leadership and commitment to client-focused, research-based investing.