George Farra

George S. Farra, CFA, is a Principal and co-founder of Woodley Farra Manion Portfolio Management in Indianapolis, Indiana, where he has led the firm since 1995. He is responsible for overseeing portfolio strategy, investment research, and client advisory services, contributing to a firm recognized as a top financial advisor in the United States.

Farra specializes in portfolio management focused primarily on U.S. large-cap equities with a value orientation, targeting dividend-paying companies with strong free cash flow and robust balance sheets. His approach ensures a concentrated yet diversified selection, avoiding over-diversification while relying on intensive fundamental, quantitative, and technical analysis to build client portfolios.

Prior to founding the firm, Farra worked in the banking sector with a focus on investment banking, bringing decades of financial expertise to his role. He earned a Bachelor of Science in Finance from Indiana University's Kelley School of Business and is a Chartered Financial Analyst (CFA), underscoring his commitment to rigorous analysis and fiduciary standards. Farra has appeared as a guest expert on CNBC and is recognized for his contributions to advancing disciplined, data-driven investment management.