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    Adib Choudhury

    Senior Equity Research Associate at William Blair

    Adib Choudhury is a Senior Equity Research Associate at William Blair, focusing on fintech industry research and covering companies such as Global Payments, Corpay, and WEX alongside a group of 27 stocks in the sector. He has contributed to team performance and equity research reports that track sector returns versus the S&P 500 and deliver actionable investment insights for institutional clients. Choudhury began his career in telecommunications before moving to financial services and joining William Blair in 2023, bringing analytical expertise and clear client communication. He is FINRA-registered and holds relevant securities licenses for equity research.

    Adib Choudhury's questions to Affirm Holdings (AFRM) leadership

    Adib Choudhury's questions to Affirm Holdings (AFRM) leadership • Q4 2025

    Question

    Adib Choudhury of William Blair inquired about Affirm's international strategy, particularly in the UK, the potential GMV mix in new markets, and asked for an update on the Apple Pay partnership.

    Answer

    Founder & CEO Max Levchin revealed that Affirm is in 'friends and family' testing in the UK with Shopify and expects a mix of short-term 0% APR and longer-term interest-bearing loans. He indicated Europe is the next broad target for expansion but declined to comment on the Apple partnership, per company policy.

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