Adib Choudhury's questions to Affirm Holdings (AFRM) leadership • Q4 2025
Question
Adib Choudhury of William Blair inquired about Affirm's international strategy, particularly in the UK, the potential GMV mix in new markets, and asked for an update on the Apple Pay partnership.
Answer
Founder & CEO Max Levchin revealed that Affirm is in 'friends and family' testing in the UK with Shopify and expects a mix of short-term 0% APR and longer-term interest-bearing loans. He indicated Europe is the next broad target for expansion but declined to comment on the Apple partnership, per company policy.