Question · Q3 2025
Benjamin Black inquired about AppLovin's investment priorities for AI automation, particularly compute capacity requirements, and their impact on the expense outlook for the next year.
Answer
Adam Foroughi, Co-Founder, CEO, and Chairperson, AppLovin, explained that AppLovin operates on a pay-as-you-go model for compute, planning GPU purchases a year in advance. Infrastructure investment spikes run through the P&L, not capitalized, reflecting a disciplined, cost-conscious approach aligned with company culture.