Question · Q4 2025
Brendan, on behalf of Manav Patnaik, sought clarity on the 75% time reduction for insights and other internal changes driving better retention.
Answer
CEO Gene Hall explained that the 75% time reduction for insights (e.g., Magic Quadrants) is part of the timeliness dimension of BTI transformation, initiated in July 2025. This involves new content types like 'First Take' for immediate guidance, restructuring processes (e.g., downsizing editing, changing job roles), and adding automation, including AI, to accelerate production and improve client value.
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