Brian Pitts's questions to Netflix Inc (NFLX) leadership • Q2 2025
Question
Brian Pitts from BMO Capital Markets asked about the near-term monetization opportunities within Netflix's evolving gaming ambitions.
Answer
Co-CEO Greg Peters explained that near-term monetization is indirect, driven by how games enhance the core subscription business through increased user acquisition, retention, and willingness to pay. He confirmed they have seen positive proof points of this effect. While open to evolving the monetization model in the future, he stressed that the immediate focus is on disciplined investment to achieve much greater scale before direct monetization becomes a relevant question.