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    Brian PittsBMO Capital Markets

    Brian Pitts's questions to Netflix Inc (NFLX) leadership

    Brian Pitts's questions to Netflix Inc (NFLX) leadership • Q2 2025

    Question

    Brian Pitts from BMO Capital Markets asked about the near-term monetization opportunities within Netflix's evolving gaming ambitions.

    Answer

    Co-CEO Greg Peters explained that near-term monetization is indirect, driven by how games enhance the core subscription business through increased user acquisition, retention, and willingness to pay. He confirmed they have seen positive proof points of this effect. While open to evolving the monetization model in the future, he stressed that the immediate focus is on disciplined investment to achieve much greater scale before direct monetization becomes a relevant question.

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    Brian Pitts's questions to Netflix Inc (NFLX) leadership • Q2 2025

    Question

    Brian Pitts of BMO Capital Markets asked about near-term monetization opportunities within gaming, given recent partnerships with Grand Theft Auto and Roblox.

    Answer

    Co-CEO Greg Peters explained that near-term monetization is indirect, by driving core business fundamentals like user acquisition, retention, and willingness to pay. He stated that direct monetization models would only be considered after the gaming offering achieves significantly more scale, and the current focus is on disciplined investment.

    Ask Fintool Equity Research AI