Chris O'Cull

Chris O'Cull inquired if CAVA has assessed the value perception among non-CAVA users in more mature markets and what factors might be preventing them from visiting.

Answer

Brett Schulman, CEO, stated that CAVA's value perception is strong, corroborated by internal biannual brand health surveys and third-party analyst studies, often ranking CAVA near the top. He attributed this to the holistic value proposition, including the relevance of Mediterranean cuisine, quality ingredients, convenience, exceptional experience, and consistently underpricing inflation compared to peers.

Chris O'Cull inquired if CAVA has assessed the value perception among non-CAVA users in more mature markets, and what factors might be preventing them from visiting the restaurants.

Answer

CEO Brett Schulman affirmed that CAVA's value perception is strong, supported by biannual brand health surveys and external analyst reports. He described CAVA's value proposition as holistic, encompassing relevant cuisine, high-quality fresh ingredients, convenience, and the overall guest experience. He also highlighted that CAVA has consistently underpriced inflation and peers, taking less than 17% in price increases since 2019 compared to the industry's 34% aggregate average.

Chris O'Cull asked about the new ad campaign, specifically if testing has been conducted to confirm its resonance with consumers, particularly new ones, and what gives Wingstop confidence in its success. He also inquired about the recently finalized agreement for India, seeking details on the selected partner, the agreement structure, and the rationale behind the choice.

Answer

President and CEO Michael Skipworth expressed strong encouragement from early feedback and testing of the new ad campaign, noting its effectiveness in showcasing moments, quality, and abundance, and educating new guests with a voiceover. Regarding India, he highlighted the opportunity for over 1,000 restaurants and confirmed the partner is a proven multinational operator with extensive experience in India, promising more details as plans finalize.

Chris O'Cull asked about the testing and consumer feedback for the new 'Wingstop is here' ad campaign, seeking to understand the basis for confidence in its success. He also inquired about the finalized agreement for Wingstop in India, specifically the chosen partner, agreement structure, and rationale for their selection.

Answer

President and CEO Michael Skipworth expressed strong encouragement from early feedback and testing of the new campaign, noting its effectiveness in showcasing diverse moments, quality, abundance, and educating new guests about Wingstop's brand. Regarding India, he expressed excitement for the 1,000+ restaurant opportunity, describing the partner as a proven multinational operator with extensive experience in the market, with more details to be shared as plans finalize.

Chris O'Cull questioned the impact of increased competition from emerging beverage brands, particularly in markets with significant overlap, and how Starbucks is strategizing to address this new competitive landscape.

Answer

Brian Niccol, Chairman and CEO, Starbucks, stated that the company's approach is to be on its 'best offense,' focusing on the craft of its coffee, drinks, and food, alongside customer connection and experience. He emphasized Starbucks' scale in drive-thru, mobile order, digital, and cafe businesses, believing competition will drive the organization to continuously improve.

Chris O'Cull asked about the impact of increased competition from emerging beverage brands on Starbucks, particularly in markets with significant overlap, and how Starbucks views these new beverage concepts in its competitive landscape.

Answer

Brian Niccol, Chairman and CEO, stated that Starbucks' best offense is its focus on craft, connection, and customer experience. He highlighted Starbucks' existing scale across all access points (drive-thru, mobile, cafe) and its unique brand positioning. He views competition as a motivator to continuously improve, aiming to be better than the previous day.

Chris O'Cull asked about Chili's strategy to leverage tokenized consumer data for enhanced engagement and growth, and the performance of their value promotions, specifically comparing the Triple Dipper advertising to the $10.99 value platform, and future innovation plans.

Answer

CEO Kevin Hochman explained that new capabilities allow tracking monthly cohorts to understand guest retention and the impact of investments and menu initiatives on frequency. He noted that Triple Dipper advertising brought in more new guests but the overall lift was not as great as the $10.99 value platform, leading them to return to value messaging. He also mentioned significant innovation planned for the $10.99 platform in Q3/Q4.