Question · Q4 2025
Matt Weston inquired about Novo Nordisk's U.S. pricing outlook, specifically whether they anticipate mid-teens price declines similar to Eli Lilly's guidance. He asked if Novo's portfolio dynamics, such as a shift to cash business or increased insurer rebates for Wegovy, lead to a different price trajectory.
Answer
CFO Karsten Munk Knudsen stated that Novo Nordisk does not comment on competitor guidance but confirmed declining prices for GLP-1s in diabetes (Ozempic) and obesity. He cited rate enhancements in insured channels, a shift towards cash business, and MFN impact as factors leading to a substantial price reduction for injectable Wegovy. CEO Mike Doustdar added that price is a critical element for volume, noting the Oral Wegovy launch's success at $149 demonstrates its value despite short-term price pain.
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