Question · Q3 2025
Michael Scott Lavery inquired about The Vita Coco Company's capital allocation strategy, specifically regarding the growing cash balance of over $200 million, the role of share buybacks, and the company's approach to M&A given past inactivity.
Answer
CEO Martin Roper stated that capital allocation priorities remain unchanged: core business growth (including inventory build), innovation, and M&A. He emphasized that share buybacks would be considered for excess cash at fair stock prices, but M&A is pursued prudently, not for its own sake. He also confirmed that Vita Coco Treats is attracting new consumers to the brand without cannibalization, with the hope of them transitioning to original coconut water, and clarified its reporting in 'other' for shipments.