Question · Q4 2025
Sara Senatore asked about the strategy for Limited-Time Offers (LTOs), specifically how Chipotle plans to market them differently and ensure maximum lift, referencing the performance of Carne Asada in Q4. She also inquired if the national search for a Chief Marketing Officer (CMO) poses any risk of disruption to current marketing plans.
Answer
Scott Boatwright, Chief Executive Officer, clarified that Carne Asada performed well in incidence and moved transactions, noting that LTO consumers have higher lifetime value. He stated that marketing spend is increased for four LTOs in 2026, with evolving messaging. Regarding the CMO search, he described it as a 'chapter change' to evolve messaging and drive the next phase of growth, with strong internal and external interest.
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