Question · Q2 2026
Scott Schneeberger from Oppenheimer asked about potential upside or downside drivers for H&R Block's 1% industry volume growth forecast. He also inquired about the nuances of this year's marketing approach, including spending and timing, and sought clarification on increased year-over-year consulting costs.
Answer
CFO Tiffany Mason stated that while larger refund sizes could offer some upside to industry growth, it's not expected to be outsized, and the 1% forecast remains appropriate, with an anticipated shift from DIY to assisted. President and CEO Curtis Campbell detailed the marketing focus on high lifetime value customers and leveraging tax pro expertise, noting no significant change in spend but an evolution to AI engine optimization. He emphasized AI as an enabler for client and tax pro experience, not a disruptor. Mason explained increased consulting costs were for a strategic sourcing initiative completed in the first half, expected to yield sustainable savings for reinvestment, all within the current outlook.
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