Sign in

Jason Kidd

Chief Operating Officer at CHIPOTLE MEXICAN GRILLCHIPOTLE MEXICAN GRILL
Executive

About Jason Kidd

Jason Kidd, age 50, joined Chipotle Mexican Grill (CMG) as Chief Operating Officer effective May 19, 2025, reporting to CEO Scott Boatwright; he brings extensive multi‑unit operations experience from Taco Bell (Global COO), 99 Cents Only Stores (President/COO; SVP Store Ops), Walmart/Sam’s Club (SVP Operations), and Hearing Lab Technology (President) . He steps into CMG amid strong operating momentum: 2024 revenue grew 14.6% to $11.3B with 7.4% comp sales growth, AUVs at $3.2M, restaurant‑level margin 26.7%, and adjusted diluted EPS $1.12; CMG cited a 20% 3‑year annualized TSR, underscoring pay‑for‑performance alignment in incentive plans he will join .

Past Roles

OrganizationRoleYearsStrategic impact (as disclosed)
Taco Bell (Yum! Brands)Global Chief Operating OfficerFeb 2024 – May 2025Large‑scale QSR operations leadership at a global brand .
Hearing Lab Technology, LLCPresidentDec 2022 – Feb 2024Led operations at a hearing aid company .
99 Cents Only Stores, LLCPresident & COO; SVP Store OperationsSep 2014 – Sep 2020Ran discount retail operations, multi‑unit P&L .
Walmart Inc. (Sam’s Club)SVP, Operations – South2012 – 2014Led regional ops at scale within big‑box retail .

External Roles

  • No public company board roles disclosed; no Item 404(a) related party transactions and no family relationships reported .

Fixed Compensation

ComponentDetail
Base salary$675,000 annually .
Target annual bonus90% of base salary .
Sign‑on cash$150,000 (to offset forfeited incentives at prior employer) .

Performance Compensation

New‑hire and Ongoing Equity

AwardTarget value/mixVesting/termsNotes
New‑hire equity (2025)~$3,000,000; 75% SOSARs, 25% RSUs 50% vests on 2nd anniversary; 50% on 3rd anniversary, continued employment required; SOSARs 7‑year term; exercise price = closing price on grant date .Front‑loaded retention with back‑weighted vesting (2027/2028).
Annual equity (2026)~$3,000,000; mix of RSUs, SOSARs, PSUs per annual guidelines Company’s annual LTI structure (for 2025 grants) is 60% PSUs, 20% SOSARs, 20% choice RSUs/SOSARs; similar mix expected going forward .Aligns with CMG’s performance‑heavy LTI design .

Annual Incentive Plan (AIP) Design (company framework he will join)

FactorWeightingMetrics and targets (2024 design)
Company Performance Factor (CPF)75%40% Comparable Restaurant Sales; 40% Restaurant Cash Flow (RCF) Margin; 20% Site Assessment Requests; payout 0–275% vs threshold/target/max; 2024 actual CPF certified at 176% .
Individual Performance Factor (IPF)25%0–275% based on individual goals; capped relative to CPF; used to differentiate performance .
Brand Purpose modifier±15%+5% Food & Animals; +5% People; +5% Environment; 2024 modifier +5% .
Food safety modifierUp to –20%Negative‑only modifier; not applied in 2024 .

PSU Program Parameters (current CMG design)

Metric (weight)Payout grid (examples)Performance periodCaps/other
3‑yr cumulative Base RCF Dollars (90%)$8.99–$9.14B = 90% (target); $9.44B = 225%; $9.54B = 270% Jan 1, 2024 – Dec 31, 2026 PSU payout capped at 100% if 3‑yr relative TSR <25th percentile S&P 500 .
Total new restaurant openings (10%)1,000–1,020 = 10% (target); 1,050 = 20%; 1,080 = 30% SameTotal PSU payout range 0–300% .

Equity Ownership & Alignment

ItemDetail
Initial beneficial ownershipForm 3 filed May 29, 2025 shows 0 non‑derivative holdings and no derivative positions reported at appointment .
Stock ownership guidelinesRobust NEO guidelines: CEO 7x salary; CFO 4x; other NEOs 3x; 5 years to comply; if not on track by year 3, must retain ≥50% of net shares; unvested RSUs count; SOSARs/options and unearned PSUs do not count .
Hedging/pledgingProhibited for executive officers and directors; no margin accounts; reinforces alignment .
ClawbackExecutive Compensation Recovery Policy complies with and exceeds NYSE requirements; restatement‑based recovery; forfeiture for egregious conduct substantially detrimental to the company .

Employment Terms

TermDetail
Effective dateMay 19, 2025 .
Reporting lineReports to CEO Scott Boatwright .
Severance planEligible under CMG Executive Officer Severance Plan . For non‑CIC “Qualifying Termination” (without cause/for good reason): 1.5x (other execs) base salary + target bonus paid over 18 months; pro‑rated AIP based on actual performance; 18 months employer‑portion health benefits; pro‑rata vesting of unvested equity (performance based on actual results); SOSARs exercisable 12 months post‑termination (or earlier of expiry) .
Change‑in‑controlDouble‑trigger only: if CIC and qualifying termination, lump sum 2x base + target bonus; pro‑rated bonus; 2 years benefits; all unvested LTI vests in full (PSUs at greater of target or actual to CIC date); no excise tax gross‑ups (best net cutback) .
PoliciesInsider Trading Policy applies; restrictions on hedging/pledging; standard confidentiality, non‑solicitation, non‑disparagement in severance release .

Compensation Structure Analysis

  • Equity‑heavy, performance‑linked design: CMG’s LTI is majority PSUs with multi‑year cash flow and unit growth goals, plus SOSARs; AIP is weighted to sales, cash flow margin and new unit pipeline, with brand purpose and food safety modifiers—aligning pay to throughput, growth, and quality outcomes .
  • Strong governance guardrails: high ownership requirements, hedging/pledging prohibition, and clawback exceeding NYSE scope reduce misalignment and risk of inappropriate risk‑taking .
  • Vesting/selling pressure: New‑hire awards vest 50% at the 2nd and 3rd anniversaries; potential trading windows around 2027/2028 vest dates may create episodic selling supply, subject to pre‑clearance and blackout rules .
  • Benchmarking context: CMG uses a broad consumer/restaurant peer set to size awards, with market‑aligned design and high variable pay orientation .
  • Shareholder support: 94% Say‑on‑Pay approval in 2024 and continued investor engagement signal acceptance of pay design Kidd will enter .

Performance & Track Record

  • Leadership scope: Will oversee operations across nearly 3,800 restaurants and ~130,000 employees, leveraging prior scale roles in QSR and retail .
  • Company performance backdrop: 2024 revenue $11.3B (+14.6%), comps +7.4%, RLM 26.7%, adjusted diluted EPS $1.12, with strong AIP/PSU calibration and a cited 20% 3‑yr annualized TSR during the period leading into his tenure .

Employment & Contracts (Retention Risk)

  • Contract term: No fixed‑term employment disclosed; at‑will; participates in plan‑based severance/CIC protections (see above) .
  • Non‑compete/non‑solicit: Severance release includes customary confidentiality, non‑solicitation, and non‑disparagement provisions; specific non‑compete terms not disclosed in the filings reviewed .

Equity Ownership & Alignment (Detail)

CategoryStatus
Beneficial ownership at appointment0 shares; Form 3 initial statement filed .
Pledging/hedgingProhibited by CMG policy .
Ownership guideline timeline5 years to meet guideline; retention requirements if not on track by year 3 .

Risk Indicators & Red Flags

  • Related parties | Company disclosed no Item 404(a) related party transactions for Kidd; no family relationships .
  • Hedging/pledging | Prohibited (mitigates misalignment) .
  • Option repricing | Not permitted without shareholder approval .
  • Clawback | Policy exceeds NYSE standards (restatement and egregious conduct) .

Compensation Peer Group (Benchmarking Signal)

  • CMG’s peer set spans restaurant and consumer/tech‑enabled brands (e.g., McDonald’s, Starbucks, Darden, Marriott, Airbnb, Uber), positioned near median revenue but upper‑quartile market cap—supporting competitive, performance‑weighted LTI sizing Kidd will receive .

Say‑on‑Pay & Shareholder Feedback

  • 2024 advisory vote approval over 94%; extensive fall shareholder engagement (contacted holders of 52% of shares; engaged with 29%) and positive feedback on leadership transition and retention awards .

Investment Implications

  • Alignment: Kidd’s package is heavily back‑loaded with vesting over 2027/2028 and future PSUs tied to multi‑year cash flow and unit growth, closely aligning incentives to CMG’s throughput, AUV, and pipeline execution objectives .
  • Retention: Sign‑on cash is modest relative to equity; vesting cadence and 2026 annual grant expectations create retention hooks through at least 2028; severance/CIC terms are standard (1.5x non‑CIC; 2x CIC, double trigger), balancing continuity and cost .
  • Trading signals: Zero starting ownership per Form 3 reduces near‑term selling overhang; watch for Form 4s around periodic vesting dates (subject to blackout/pre‑clearance) as potential technical supply events .
  • Governance quality: High ownership guidelines, anti‑hedging/pledging, and enhanced clawback reduce governance risk; robust investor support (94% Say‑on‑Pay) suggests low headline risk around pay structure Kidd will enter .