Brian Niccol

Chairman and CEO at STARBUCKS

Since September 9, 2024

Age

51 years

Education

Holds an undergraduate degree from Miami University and an MBA from the University of Chicago Booth School of Business.

Tenure

Joined Starbucks on September 9, 2024 as Chairman and CEO.

Also at STARBUCKS

Brad Lerman

EVP and Chief Legal Officer

Brady Brewer

CEO of Starbucks International

Rachel Ruggeri

EVP and CFO

About

Brian Niccol is a seasoned executive with over 25 years of leadership experience, known for his strategic vision and innovative approach in brand management. After building his career at renowned companies such as Procter & Gamble, Yum! Brands, and Chipotle Mexican Grill, he has carved out a legacy of driving substantial revenue growth and transformational change.

Joining Starbucks as Chairman and CEO on September 9, 2024, he brought with him a rich background in operations, marketing, and executive leadership. His prior roles have seen him successfully lead organizations through digital transformation and brand reinvention, marked by impressive financial turnarounds including significant increases in revenue, profits, and stock value.

Beyond his executive career, he actively serves on the Board of Directors at Walmart Inc. and has contributed to nonprofit initiatives such as the Chipotle Cultivate Foundation. His deep commitment to both business excellence and social responsibility defines his multifaceted professional and personal legacy.

Past Roles

Organization	Role	Date Range	Details
Chipotle Mexican Grill, Inc.	CEO	2018–2024	Transformed the company with nearly doubled revenue, nearly sevenfold profit increase, and an ~800% stock price increase
Chipotle Mexican Grill, Inc.	Chairman of the Board	2020–2024	Led strategic direction
Chipotle Mexican Grill, Inc.	Director	2018–2024	Oversaw board decisions
Taco Bell	CEO	2015–2018	Drove significant growth and innovation
Taco Bell	President	2013–2014	Managed operations
Taco Bell	Chief Marketing and Innovation Officer	2011–2012	Oversaw marketing strategies
Pizza Hut	Various executive roles (General Manager, CMO)	2005–2011	Held multiple leadership roles
Procter & Gamble Co.	Various brand management roles	Over 10 years	Developed key brands
Harley-Davidson, Inc.	Board of Directors	2016–2021	Served as a board member
KB Home	Board of Directors	2021–2024	Advised governance

External Roles

Organization	Role	Date Range	Details
Walmart Inc.	Board of Directors	Since 2024	Active board position

Fixed Compensation

Data from FY 2024

Component Name	Amount	Payment Schedule	Additional Details
Base Salary	$1,600,000 (annual; prorated to $61,538 paid in 2024)	Prorated based on start date (September 9, 2024)	Determined by Mr. Niccol’s skills, experience, responsibilities, market data, and prior compensation.
Sign-On Bonus	$5,000,000	Paid on the one‐month anniversary of employment (after September 9, 2024)	One‐time bonus awarded upon his assumption of the role as chairman and CEO.
All Other Compensation	$418,071	Paid in 2024	Includes temporary housing expenses ($143,567 with $77,445 tax items), COBRA reimbursements ($6,303), legal fee reimbursements ($48,671 with $20,691 tax items), physical protection security expenses ($127,765), use of Starbucks aircraft for travel ($72,398 and $19,367), and personal driver services at no incremental cost.

Performance Compensation

Data from FY 2024

Annual Incentive Bonus

Metric [Unit]	Value	Details
Target Bonus Opportunity	225% of Base Salary	Prorated target bonus for 2024 is $216,393.
Maximum Bonus Opportunity	450% of Base Salary	-
Financial Performance Weight	75%	Based on Adjusted Net Revenue & Adjusted Operating Income metrics.
Individual Performance Weight	25%	Not applicable for 2024.
Achievement Factor	14%	Overall weighted factor derived from 93% achievement on Adjusted Net Revenue (resulting in a 35% factor) and 81% on Adjusted Operating Income (0% factor).
Actual Bonus Earned	$30,295	Actual payout based on the achievement factors.

Equity Awards – Replacement Equity Grant

Component	Metric [Unit]	Value	Details
Performance-Based RSUs (PRSUs)	Threshold [shares]	249,196	Vesting based on achievement of relative Total Shareholder Return (TSR).
	Target [shares]	498,391	-
	Maximum [shares]	996,782	-
	Grant Date	September 16, 2024	Approval Date: August 11, 2024.
	Grant Date Fair Value	$58,291,811	Calculated via a Monte-Carlo simulation using assumptions including a dividend yield of 0.00%, interest rate of 3.39%, and historical volatility of 32.54%.
	Grant Date Stock Price	$96.31	Target value per share for PRSUs.
Time-Based RSUs	Vesting Schedule	3-year vesting	Vests in three equal annual installments starting on the first anniversary of employment (September 9, 2024).
Overall Replacement Equity Grant	Target Value	$75,000,000	Consists of 60% performance-based (PRSUs) and 40% time-based (RSUs), replacing forfeited equity awards.
	Maximum Value	$80,000,000	-