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    Brian Niccol

    Chairman and CEO at SStarbucks Corp
    Since September 9, 2024
    Age
    51 years
    Education
    Holds an undergraduate degree from Miami University and an MBA from the University of Chicago Booth School of Business.
    Tenure
    Joined Starbucks on September 9, 2024 as Chairman and CEO.

    Also at Starbucks Corp

    BL
    Brad Lerman
    EVP and Chief Legal Officer
    BB
    Brady Brewer
    CEO of Starbucks International
    RR
    Rachel Ruggeri
    EVP and CFO

    About

    Brian Niccol is a seasoned executive with over 25 years of leadership experience, known for his strategic vision and innovative approach in brand management. After building his career at renowned companies such as Procter & Gamble, Yum! Brands, and Chipotle Mexican Grill, he has carved out a legacy of driving substantial revenue growth and transformational change.

    Joining Starbucks as Chairman and CEO on September 9, 2024, he brought with him a rich background in operations, marketing, and executive leadership. His prior roles have seen him successfully lead organizations through digital transformation and brand reinvention, marked by impressive financial turnarounds including significant increases in revenue, profits, and stock value.

    Beyond his executive career, he actively serves on the Board of Directors at Walmart Inc. and has contributed to nonprofit initiatives such as the Chipotle Cultivate Foundation. His deep commitment to both business excellence and social responsibility defines his multifaceted professional and personal legacy.

    Past Roles

    OrganizationRoleDate RangeDetails
    Chipotle Mexican Grill, Inc. CEO 2018–2024 Transformed the company with nearly doubled revenue, nearly sevenfold profit increase, and an ~800% stock price increase
    Chipotle Mexican Grill, Inc. Chairman of the Board 2020–2024 Led strategic direction
    Chipotle Mexican Grill, Inc. Director 2018–2024 Oversaw board decisions
    Taco Bell CEO 2015–2018 Drove significant growth and innovation
    Taco Bell President 2013–2014 Managed operations
    Taco Bell Chief Marketing and Innovation Officer 2011–2012 Oversaw marketing strategies
    Pizza Hut Various executive roles (General Manager, CMO) 2005–2011 Held multiple leadership roles
    Procter & Gamble Co. Various brand management roles Over 10 years Developed key brands
    Harley-Davidson, Inc. Board of Directors 2016–2021 Served as a board member
    KB Home Board of Directors 2021–2024 Advised governance

    External Roles

    OrganizationRoleDate RangeDetails
    Walmart Inc. Board of Directors Since 2024 Active board position

    Fixed Compensation

    Data from  FY 2024
    Component NameAmountPayment ScheduleAdditional Details
    Base Salary$1,600,000 (annual; prorated to $61,538 paid in 2024) Prorated based on start date (September 9, 2024)Determined by Mr. Niccol’s skills, experience, responsibilities, market data, and prior compensation.
    Sign-On Bonus$5,000,000 Paid on the one‐month anniversary of employment (after September 9, 2024)One‐time bonus awarded upon his assumption of the role as chairman and CEO.
    All Other Compensation$418,071 Paid in 2024Includes temporary housing expenses ($143,567 with $77,445 tax items), COBRA reimbursements ($6,303), legal fee reimbursements ($48,671 with $20,691 tax items), physical protection security expenses ($127,765), use of Starbucks aircraft for travel ($72,398 and $19,367), and personal driver services at no incremental cost.

    Performance Compensation

    Data from  FY 2024

    Annual Incentive Bonus

    Metric [Unit]ValueDetails
    Target Bonus Opportunity225% of Base SalaryProrated target bonus for 2024 is $216,393.
    Maximum Bonus Opportunity450% of Base Salary-
    Financial Performance Weight75%Based on Adjusted Net Revenue & Adjusted Operating Income metrics.
    Individual Performance Weight25%Not applicable for 2024.
    Achievement Factor14%Overall weighted factor derived from 93% achievement on Adjusted Net Revenue (resulting in a 35% factor) and 81% on Adjusted Operating Income (0% factor).
    Actual Bonus Earned$30,295Actual payout based on the achievement factors.

    Equity Awards – Replacement Equity Grant

    ComponentMetric [Unit]ValueDetails
    Performance-Based RSUs (PRSUs)Threshold [shares]249,196Vesting based on achievement of relative Total Shareholder Return (TSR).
    Target [shares]498,391-
    Maximum [shares]996,782-
    Grant DateSeptember 16, 2024Approval Date: August 11, 2024.
    Grant Date Fair Value$58,291,811Calculated via a Monte-Carlo simulation using assumptions including a dividend yield of 0.00%, interest rate of 3.39%, and historical volatility of 32.54%.
    Grant Date Stock Price$96.31Target value per share for PRSUs.
    Time-Based RSUsVesting Schedule3-year vestingVests in three equal annual installments starting on the first anniversary of employment (September 9, 2024).
    Overall Replacement Equity GrantTarget Value$75,000,000Consists of 60% performance-based (PRSUs) and 40% time-based (RSUs), replacing forfeited equity awards.
    Maximum Value$80,000,000-