Bradley Peltz
Wendy'sAbout Bradley G. Peltz
Bradley G. Peltz has served as an independent director of The Wendy’s Company since July 8, 2025, with committee assignments on Technology and Corporate Social Responsibility. He is the son of former Chair Nelson Peltz and brother of former director Matthew H. Peltz; he is Managing Director and a minority owner of Yellow Cab Holdings, a Wendy’s franchisee operating 89–90 restaurants in NY/NJ/PA. He holds a B.A. in Political Science from Yale University (2015), previously founded and served as CEO of AI healthcare company MyMo (2015–2021), and briefly played professional hockey in the Ottawa Senators organization (2012–2013) **[https://www.wendys.com/who-we-are-board-directors-bradley-g-peltz#::text=Peltz%20has%20been%20Managing%20Director]** .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Yellow Cab Holdings, LLC | Managing Director; minority owner | Since Oct 2020 | Franchise operator insight across ~89–90 Wendy’s units; arm’s-length transactions with WEN |
| MyMo (AI healthcare) | Founder and CEO | 2015–2021 | Led development of patented AI health technology |
| Ottawa Senators (NHL org.) | Player (AHL/ECHL system) | Sep 2012–Jan 2013 | Team experience; no direct governance relevance |
External Roles
| Organization | Role | Public/Private | Notes |
|---|---|---|---|
| Yellow Cab Holdings, LLC | Managing Director | Private (franchisee) | Related-party franchisee to WEN; pays royalties/fees; amounts disclosed by WEN in filings |
Board Governance
- Current committee assignments: Technology Committee (member) and Corporate Social Responsibility Committee (member) .
- Term: elected July 8, 2025 to serve until the 2026 annual meeting (May 2026 expected) .
- Independence and related-party context: 8-K notes immediate family relationships (Nelson and Matthew Peltz) and his Yellow Cab role; independence classification was not addressed in the April 2025 proxy (he joined after proxy date) .
- Attendance and engagement: Board-level 2024 attendance was ~98%; individual 2025 attendance for Mr. Peltz not yet disclosed .
Fixed Compensation
| Component | Amount | Vesting/Payment | Notes |
|---|---|---|---|
| Annual Board cash retainer | $80,000 | Paid during board service | Standard for non-management directors |
| Committee retainers | Tech: $10,500; CSR: $8,000 | Annual | Chair adders apply only to chairs (not applicable) |
| Meeting fees | $2,000 per meeting (only for “other” committees) | Per meeting | No fees for Audit, Comp/Human Capital, CSR, NCG, Tech committees |
| Annual restricted stock award | $162,500 grant-date fair value | Vests at earlier of 1 year or next annual meeting | Applies at initial election and annual re-election; Chair receives an extra $75,000 (not applicable) |
| Form of payment elections | Cash or stock-in-lieu | Ongoing | Directors may elect to receive retainers in stock; deferral to RSUs available |
| Proration for mid-year appointment | Same program, prorated through 2026 annual meeting | N/A | Company stated Mr. Peltz will receive standard director compensation prorated to his term |
Performance Compensation
| Metric Category | Applies to Directors? | Details |
|---|---|---|
| Performance metrics (revenue, EBITDA, TSR, ESG) | No | Director equity is time-based restricted stock; no performance unit metrics for directors |
| Vesting schedule | Yes | Vests on earlier of the first anniversary of grant or next annual meeting, contingent on board service |
| Clawback/hedging policy | Yes | Anti-hedging policy applies to directors; company has clawback policy for incentive-based compensation generally |
Other Directorships & Interlocks
| Relationship | Type | Detail |
|---|---|---|
| Family relationship | Interlock context | Son of Nelson Peltz (former Chair/Chairman Emeritus) and brother of Matthew H. Peltz (former Vice Chair/director) |
| Franchisee relationship | Related-party | Managing Director/minority owner of Yellow Cab; WEN recorded $7.588m in H1 2025 and $11.491m in 9M 2025 in royalty, advertising fund, lease and other income from Yellow Cab; receivables due $1.153m (6/29/25) and $1.050m (9/28/25) |
Expertise & Qualifications
- Franchise operations and unit economics from Yellow Cab leadership (operating ~89–90 units) .
- Technology entrepreneurship (AI healthcare founder/CEO), potentially additive to Tech Committee oversight .
- Education: Yale University, B.A. Political Science (2015) .
Equity Ownership
| Date | Filing/Source | Transaction/Status | Shares | Price | Notes |
|---|---|---|---|---|---|
| Jul 8, 2025 | SEC Form 3 | Initial statement of beneficial ownership | N/A | N/A | Filed upon appointment as director |
| Oct 1, 2025 | SEC Form 4 | Stock Award (Grant) | 47,084 | $9.72 | Reported direct holdings from director equity grant |
Ownership alignment policy:
- Directors must own at least 5× the annual cash retainer; must retain 100% of net shares until guideline met; pledged shares do not count. As of the 2025 proxy date, no directors or executives had pledged WEN shares .
Governance Assessment
- Signals of effectiveness: Direct committee placement on Technology and CSR aligns with his tech background and franchisee experience; board emphasizes independent chair structure and robust committee oversight .
- Alignment and incentives: Director pay combines fixed cash and time-based equity with option for stock-in-lieu and deferrals; ownership guidelines require 5× retainer and full net-share retention until met .
- Potential conflicts and RED FLAGS:
- Related-party exposure: Ongoing, material transactions with Yellow Cab where he is Managing Director and minority owner; company discloses arm’s-length terms, standard franchise agreements, and amounts/receivables, but continued magnitude warrants monitoring .
- Familial interlocks: Immediate family ties to large shareholder Trian (Nelson Peltz) and former director Matthew H. Peltz; independence status for Bradley not covered in 2025 proxy due to timing; ensure any committee decisions consider recusal where appropriate .
- Attendance/engagement: Board reported strong 2024 attendance (~98%), but individual attendance for Mr. Peltz post-appointment not yet disclosed; monitor forthcoming proxy for attendance/engagement details .
Overall: Bradley G. Peltz brings franchise operations and tech entrepreneurship expertise valuable to Technology and CSR oversight. However, related-party transactions with Yellow Cab and familial ties to significant shareholders present governance risks that should be mitigated through strict recusal, enhanced disclosure, and continued affirmation of arm’s-length terms in filings .