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Ambassador Advisors, LLC

CIK:0001695078
Investment Adviser
$649M AUM
265 holdings
Lancaster, PA, US
Founded:1990
30 employees
Latest filing:Jun 30, 2025

Ambassador Advisors, LLC is a registered investment advisory firm headquartered in Lancaster, Pennsylvania. Founded in 1990, the firm provides financial planning, investment management, and advisory services, notably with a faith-based approach aimed at individuals, families, nonprofits, and ministries. The team offers personalized wealth management and financial stewardship, seeking to align investment strategies with Christian values. Ambassador Advisors employs a staff of around 30 professionals qualified to serve diverse client needs in portfolio management, retirement, and legacy planning.

Investment Strategy

Ambassador Advisors, LLC primarily invests client accounts in mutual funds, with a historical emphasis on portfolio management and financial planning. The firm’s approach is faith-informed, aiming to balance traditional investment strategies—such as diversified fund selection for long-term growth and risk management—with values-based guidance for stewardship. Past SEC litigation highlighted issues with mutual fund share class selection; the firm had selected share classes that paid 12b-1 fees, impacting cost efficiency for clients. Ambassador Advisors claims dedication to acting in clients' best interests, seeking best execution and full disclosure, now emphasizing transparent practices following SEC oversight.

Top Buys
P
PLTRPALANTIR TECHNOLOGIES INC
+$6.3M
S
SGOVISHARES TR
+$3.6M
Q
QQQMINVESCO EXCH TRADED FD TR II
+$3.4M
N
NETCLOUDFLARE INC
+$3.4M
G
GLRYNORTHERN LTS FD TR IV
+$3.3M
Top Sells
Q
QQQINVESCO QQQ TR
-$2.6M
A
ACWIISHARES TR
-$1.9M
S
SPTSSPDR SERIES TRUST
-$923.0K
A
AAPLApple Inc
-$842.2K
O
OKEONEOK INC NEW
-$715.7K

Top Holdings

I
IBDNORTHERN LTS FD TR IV
+5.5%$35.1M
G
GLRYNORTHERN LTS FD TR IV
+4.0%$25.7M
E
ELCVSTRATEGY SHS
+3.6%$23.1M
A
AGZISHARES TR
+3.3%$21.4M
W
WWJDNORTHERN LTS FD TR IV
+3.3%$21.1M

Equity Positions (259)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
I
IBD
NORTHERN LTS FD TR IV5.45%$35.1M1,463,000$24.15$24.01+$1.2M
G
GLRY
NORTHERN LTS FD TR IV3.99%$25.7M780,883$24.40$32.94+$3.3M
E
ELCV
STRATEGY SHS3.58%$23.1M907,915$24.76$25.40+$1.7M
A
AGZ
ISHARES TR3.31%$21.4M194,717$107.61$109.70+$1.2M
W
WWJD
NORTHERN LTS FD TR IV3.28%$21.1M616,831$23.90$34.27+$2.1M

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+9.6%
COMMODITY CONTRACTS BROKERS & DEALERS
+5.8%
SEMICONDUCTORS & RELATED DEVICES
+3.7%
SERVICES-BUSINESS SERVICES, NEC
+1.9%
SEARCH, DETECTION, NAVIGATION, GUIDANCE, AERONAUTICAL SYS
+1.6%