Brian Cox

Brian Cox is Principal and Registered Investment Advisor at Pacific Asset Management, based in Gig Harbor, WA. He leads the firm's client experience strategy and operational oversight, ensuring high standards for both service and team culture. His responsibilities include individual and institutional portfolio management, financial planning, and implementing the firm's fiduciary investment philosophy for a diverse client base—including high net worth individuals, trusts, and qualified retirement plans.

Cox’s investment expertise covers multi-asset portfolios, retirement planning, and discretionary portfolio management, with a focus on fee-only advisory services that avoid product sales or commission-based conflicts of interest. He has managed investments across equities, fixed income, and specialized retirement accounts, helping clients achieve long-term financial security. Before his current principal role, Cox gained extensive experience across operations, compliance, and marketing at Pacific Asset Management and previously coached high school basketball for 15 years, demonstrating strong leadership in both finance and athletics.

Brian Cox holds a Bachelor of Business Administration in Finance from the University of Portland. Recognized for his commitment to client trust and ethical advising, Cox has contributed over 16 years of investment management expertise to the Pacific Northwest. He continues to focus on building transparent, independent advisory relationships, prominently in the areas of retirement assets, individual investor portfolios, and multi-asset allocation strategies.