Avantax Advisory Services, Inc.
Avantax Advisory Services, Inc. is a leading US-based investment adviser and wealth management firm headquartered in Coppell, Texas. Founded in 1983 by a CPA, Avantax pioneered tax-smart financial services and now supports an independent national network of tax and financial professionals. As of 2023, it serves more than 3,000 financial professionals across all 50 states and manages over $92 billion in assets under administration. Avantax was formed through the unification of HD Vest, 1st Global, and later HK Financial Services, and is now a subsidiary of Cetera Holdings (Aretec Group, Inc.). The firm focuses on comprehensive financial services for families, individuals, and small businesses, emphasizing tax-intelligent planning, minimizing taxes, maximizing wealth, and cash flow optimization. Avantax employs about 3,000 professionals and is recognized for innovation in tax-focused wealth management.
Investment Strategy
Avantax's investment strategy centers on tax-intelligent planning that integrates wealth management and tax-focused decision-making. The firm provides advisors with advanced tools, processes, and platforms to help clients minimize taxes, maximize wealth, increase cash flow, and achieve better long-term financial outcomes. Rather than focusing solely on investment returns, Avantax considers the tax impact of every financial decision to help clients retain more of what they earn and optimize their overall financial success. The firm’s philosophy is grounded in comprehensive, holistic advice tailored to each client’s unique tax situation and goals.
Top Holdings
Equity Positions (2,315)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
I IVV | ISHARES TR | 6.29% | $1.14B | 1,842,537 | $392.38 | $620.90 | +$95.0M |
V VONG | VANGUARD SCOTTSDALE FDS | 6.08% | $1.11B | 10,133,619 | $62.66 | $109.20 | +$142.7M |
A AGG | ISHARES TR | 5.05% | $919.1M | 9,265,056 | $102.14 | $99.20 | +$5.7M |
S SCHD | SCHWAB STRATEGIC TR | 4.14% | $753.6M | 28,436,927 | $25.16 | $26.50 | -$19.3M |
V VTV | VANGUARD INDEX FDS | 3.21% | $583.4M | 3,301,015 | $146.55 | $176.74 | +$13.0M |