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First Command Advisory Services, Inc.

CIK:0001727336
Investment Adviser
$22B AUM
598 holdings
Fort Worth, TX, United States
Founded:1958
1,787 employees
Latest filing:Jun 30, 2025

First Command Advisory Services, Inc. is an SEC-registered investment adviser headquartered in Fort Worth, Texas, and was founded in 1958. The firm is part of the First Command Financial Services group and serves primarily American families, specializing in the financial needs of military personnel and veterans. With a workforce of approximately 1,787 employees, First Command offers a range of advisory services including financial planning, investment management, insurance, and related products directly to clients, primarily individuals and families. The company operates nationwide and is known for its strong focus on the military community.

Investment Strategy

First Command Advisory Services, Inc. offers comprehensive financial planning and investment management services, emphasizing a long-term, goals-oriented strategy suited to individual client needs. The firm provides discretionary portfolio management across a diversified mix of asset classes, including mutual funds, ETFs, stocks, and fixed income, with a special focus on serving military personnel and their families. Its approach centers on understanding client goals, risk tolerance, and time horizon, recommending tailored investment solutions and regular financial planning sessions. The firm seeks to act in the client's best interest, as directed by SEC Regulation Best Interest, and does not favor proprietary investment products. Investment choices are selected for diversification, long-term growth, and alignment with each client's unique goals.

Top Buys
I
IVViShares Core S&P 500 ETF
+$624.9M
Q
QQQMInvesco NASDAQ 100 ETF
+$209.2M
I
IJRiShares Core S&P Small-Cap ETF
+$65.5M
S
SPLGSPDR Portfolio S&P 500 ETF
+$41.9M
E
EWJiShares MSCI Japan ETF
+$37.5M
Top Sells
B
BRK-BBerkshire Hathaway Inc B
-$809.6K
X
XOMExxon Mobil Corp
-$708.6K
C
CVXChevron Corp
-$675.6K
G
GSLCGoldman Sachs ActiveBeta US Large Cap Equity ETF
-$561.7K
P
PEPPepsico Inc
-$474.9K

Top Holdings

I
IVViShares Core S&P 500 ETF
+53.5%$6.21B
Q
QQQMInvesco NASDAQ 100 ETF
+9.4%$1.09B
I
IJRiShares Core S&P Small-Cap ETF
+8.6%$1.00B
I
IJHiShares Core S&P Mid-Cap ETF
+8.2%$955.9M
E
EWJiShares MSCI Japan ETF
+3.9%$453.0M

Equity Positions (595)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
I
IVV
iShares Core S&P 500 ETF53.47%$6.21B10,004,720$369.20$620.90+$624.9M
Q
QQQM
Invesco NASDAQ 100 ETF9.42%$1.09B4,817,451$152.74$227.10+$209.2M
I
IJR
iShares Core S&P Small-Cap ETF8.63%$1.00B9,171,730$78.28$109.29+$65.5M
I
IJH
iShares Core S&P Mid-Cap ETF8.23%$955.9M15,412,835$51.90$62.02+$23.5M
E
EWJ
iShares MSCI Japan ETF3.90%$453.0M6,042,125$70.25$74.97+$37.5M

Industry Allocation

COMMODITY CONTRACTS BROKERS & DEALERS
+0.7%
SERVICES-PREPACKAGED SOFTWARE
+0.1%
ELECTRONIC COMPUTERS
+0.1%
PETROLEUM REFINING
+0.1%
PHARMACEUTICAL PREPARATIONS
+0.1%