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Brightwater Advisory LLC
Brightwater Advisory, LLC is a Tampa, Florida-based Registered Investment Adviser (RIA) founded in 2014 by David Maddux and Katie Maddux. The firm is SEC-registered as of 2017, employs approximately 6 professionals, and primarily serves individuals, high-net-worth individuals, families, and a small number of businesses and charitable organizations. Brightwater Advisory offers personal investment counsel and holistic financial planning, working in partnership with clients' tax and legal professionals to provide comprehensive wealth management services.
Investment Strategy
Brightwater Advisory provides fiduciary investment management, focusing on personal investment counsel and holistic financial planning. The firm emphasizes asset allocation tailored to each client's risk tolerance and objectives, forgoing proprietary products such as insurance or annuities. Brightwater guides clients primarily through equities and fixed income portfolios, utilizing value-based investing principles to optimize the fulfillment of personal and family goals. Fees are typically asset-based, with a declining rate as assets increase, and investments are held with custodians like Charles Schwab. Brightwater partners with tax, legal, and insurance professionals to deliver coordinated and objective advice.
Latest 13F Filing Activity
Brightwater Advisory LLC filed their most recent 13F report on Jun 30, 2025 disclosing 64 equity positions with a total 13F market value of $140M. The fund increased holdings in Schwab Strategic TR, Schwab Strategic TR, Ishares TR among other positions. Brightwater Advisory LLC reduced exposure to Aflac Inc., Apple Inc., Exxon Mobil Corp. among others.
Top Holdings
Equity Positions (64)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
S SCHF | SCHWAB STRATEGIC TR | 8.47% | $11.9M | 536,703 | $18.57 | $22.10 | +$1.2M |
S SCHP | SCHWAB STRATEGIC TR | 6.97% | $9.8M | 365,984 | $26.11 | $26.68 | +$354.3K |
S SPY | SPDR S&P 500 ETF TR | 5.88% | $8.2M | 13,330 | $475.31 | $617.85 | +$738.4K |
S SCHB | SCHWAB STRATEGIC TR | 5.82% | $8.2M | 342,201 | $20.13 | $23.83 | +$2.7M |
F FNDB | SCHWAB STRATEGIC TR | 4.97% | $7.0M | 290,415 | $21.99 | $23.98 | +$152.6K |
Industry Allocation
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