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Ellenbecker Investment Group

CIK:0001731497
Investment Adviser
$2B AUM
128 holdings
Waukesha, WI, US
Founded:1996
42 employees
Latest filing:Sep 30, 2025

Ellenbecker Investment Group, founded in 1996, is a family-owned, boutique investment advisory firm headquartered in Waukesha, Wisconsin. The firm provides holistic financial planning and wealth management services primarily for individuals, high net worth clients, and charitable organizations. EIG is known for its client-first, personalized service philosophy, robust employee team (about 40–42 people), and a strong commitment to community engagement and educational outreach. The firm is grounded in values of integrity, innovation, and collaboration, serving clients through all stages of life.

Investment Strategy

Ellenbecker Investment Group employs a holistic financial planning and investment approach, focusing on retirement planning, estate planning, and comprehensive wealth management. The firm emphasizes collaboration and personalized solutions tailored to each client’s unique circumstances and goals. Their strategy centers on long-term financial security, diversified investment portfolios, and ongoing communication with clients to adapt strategies as market conditions or life situations change. Special care is placed on integrating advice on tax efficiency, generational wealth transfer, and philanthropic giving, reflecting a philosophy of extraordinary service and exceptional planning rooted in a fiduciary standard.

Top Buys
V
VEAVANGUARD INTL EQUITY INDEX F
+$12.7M
I
IWFISHARES TR
+$7.7M
I
IVVISHARES TR
+$6.9M
A
AGGISHARES TR
+$5.7M
P
PYLDPIMCO
+$3.8M
Top Sells
F
FIFISERV INC
-$864.3K
P
PMPHILIP MORRIS INTL INC
-$469.6K
U
USRTISHARES TR
-$322.4K
B
BNDVANGUARD INDEX FDS
-$306.6K
M
MSFTMICROSOFT CORP
-$273.5K

Top Holdings

I
IVVISHARES TR
+28.6%$194.1M
I
IWFISHARES TR
+9.6%$65.2M
A
AGGISHARES TR
+9.6%$65.0M
V
VBVANGUARD INDEX FDS
+7.5%$50.6M
V
VEAVANGUARD INTL EQUITY INDEX F
+7.4%$50.4M

Equity Positions (127)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
I
IVV
ISHARES TR28.64%$194.1M290,019$354.23$669.30+$6.9M
I
IWF
ISHARES TR9.62%$65.2M139,151$278.39$468.41+$7.7M
A
AGG
ISHARES TR9.60%$65.0M648,841$102.62$100.25+$5.7M
V
VB
VANGUARD INDEX FDS7.47%$50.6M198,973$182.12$254.28+$3.1M
V
VEA
VANGUARD INTL EQUITY INDEX F7.44%$50.4M841,850$52.42$59.92+$12.7M

Industry Allocation

ELECTRONIC COMPUTERS
+1.4%
SERVICES-PREPACKAGED SOFTWARE
+0.9%
CIGARETTES
+0.9%
SEMICONDUCTORS & RELATED DEVICES
+0.7%
PHARMACEUTICAL PREPARATIONS
+0.6%